Posted: 1/21/2026
    Valid until: 2/21/2026

    E-Commerce PPC Specialist (Amazon Focused) at Pavago, Nairobi

    Pavago
    Direct Listing
    Nairobi, Kenya
    FULL TIME
    ON SITE
    Mid
    Marketing & Public Relations

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    Job Description

    Pavago is a fast-growing global talent and consulting company dedicated to connecting businesses with top-tier professionals across digital marketing, technology, operations, and strategy. The company focuses on simplifying hiring processes while delivering long-term value for both employers and professionals through flexible, performance-driven engagement models.

    With a strong emphasis on results, accountability, and innovation, Pavago partners with businesses ranging from startups to established international brands, helping them scale efficiently in competitive digital markets. The company is especially known for supporting e-commerce brands operating on global marketplaces such as Amazon, where precision marketing, data-driven execution, and continuous optimization are critical to success.

    At Pavago, professionals are encouraged to take ownership of their work, think strategically, and continuously test, learn, and refine their approach. The organization fosters a culture of autonomy, growth, and performance excellence—making it an ideal environment for marketers who thrive in fast-paced, results-oriented roles.

    Pavago is seeking a highly analytical, performance-driven E-Commerce PPC Specialist with a strong focus on Amazon advertising to join its growing digital marketing team. This role is designed for an experienced marketer who understands how paid traffic, conversion optimization, and lifecycle marketing work together to drive sustainable revenue growth.

    As an Amazon-focused PPC Specialist, you will be responsible for planning, launching, managing, and scaling Amazon PPC campaigns while ensuring optimal return on ad spend (ROAS). In addition, you will support broader digital marketing efforts by managing Facebook Ads and email marketing campaigns, ensuring a cohesive, full-funnel growth strategy.

    This role requires someone who is comfortable working independently, making data-backed decisions, and continuously optimizing campaigns across multiple channels. You will collaborate with internal teams and clients to align marketing strategies with business objectives, seasonal trends, and product launches.

    You are a performance-focused digital marketer who enjoys both strategic thinking and hands-on execution. You understand that successful e-commerce marketing is not about isolated channels, but about how each touchpoint contributes to the customer journey—from discovery to conversion and retention. You thrive in environments where results matter, experimentation is encouraged, and continuous improvement is expected. You are comfortable working independently, managing multiple campaigns, and taking ownership of performance outcomes. Most importantly, you use data not just for reporting, but as a tool for smarter decision-making and long-term growth.

    Working at Pavago offers an opportunity to be part of a forward-thinking organization that values performance, learning, and autonomy. As an E-Commerce PPC Specialist, you will benefit from: Exposure to international e-commerce brands and global marketplaces. A results-driven environment where your work directly impacts business growth. Opportunities to experiment, test new strategies, and refine advanced PPC skills. A flexible and supportive work culture that values ownership and accountability. Continuous professional development through real-world challenges and client exposure.

    This role provides a strong platform for long-term career advancement in digital marketing and e-commerce strategy. Successful candidates may progress into roles such as: Senior E-Commerce PPC Specialist, Performance Marketing Manager, Growth Marketing Lead, E-Commerce Strategy Consultant. With Amazon advertising and full-funnel e-commerce marketing skills in high demand globally, this position equips you with valuable expertise that can open doors across industries and markets.

    Key Responsibilities

    1. Develop, launch, and optimize Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
    2. Conduct in-depth keyword research, competitor analysis, and product targeting to identify high-performing opportunities.
    3. Manage bids, budgets, match types, and placement strategies to maximize conversions and profitability.
    4. Continuously analyze campaign performance data to identify scaling opportunities and reduce wasted ad spend.
    5. Implement A/B testing strategies on creatives, keywords, and targeting approaches.
    6. Collaborate with the team to align PPC strategies with seasonal trends, promotions, and new product launches.
    7. Manage and optimize product listings within Amazon Seller Central to ensure accuracy, visibility, and compliance.
    8. Monitor pricing, Buy Box performance, conversion rates, and overall listing health.
    9. Track customer reviews, ratings, and feedback, recommending actions to maintain strong brand reputation.
    10. Monitor inventory levels and sales velocity to prevent stockouts or overstocking issues.
    11. Identify marketplace trends, algorithm changes, and growth opportunities to improve overall sales performance.
    12. Plan, execute, and optimize Facebook Ads campaigns that complement Amazon traffic and conversion objectives.
    13. Design and manage email marketing campaigns using tools such as Klaviyo, Mailchimp, or similar platforms.
    14. Build customer segmentation and automation flows to improve retention, repeat purchases, and lifetime value.
    15. Develop integrated, cross-channel marketing campaigns that ensure consistency in messaging, branding, and performance tracking.
    16. Align paid media and retention strategies with broader e-commerce goals.
    17. Track and analyze key performance metrics including CTR, CPC, ACoS, ROAS, conversion rates, and customer acquisition costs.
    18. Generate weekly and monthly performance reports covering Amazon PPC, Facebook Ads, and email marketing.
    19. Use data insights to make informed optimization decisions, reduce costs, and improve overall marketing efficiency.
    20. Clearly communicate campaign results, learnings, and actionable recommendations to clients and internal stakeholders.
    21. Stay updated on industry benchmarks, Amazon policy changes, and evolving advertising best practices.

    Required Qualifications

    1. Minimum of 3 years of hands-on experience managing Amazon PPC campaigns.
    2. Proven experience working with Amazon Seller Central and marketplace advertising tools.
    3. Demonstrated success in managing Facebook Ads campaigns with clear performance outcomes.
    4. Experience building and managing email marketing campaigns for e-commerce brands.
    5. Strong understanding of Amazon advertising metrics such as ACoS, TACoS, ROAS, and conversion rates.
    6. Ability to analyze large data sets and translate insights into actionable strategies.
    7. Experience with campaign optimization, bid strategies, and budget allocation.
    8. Familiarity with performance tracking tools and reporting dashboards.
    9. Excellent written and verbal communication skills.
    10. Ability to clearly explain performance results and strategic recommendations.
    11. Comfortable working independently in a remote or distributed environment.
    12. Strong time management skills and ability to prioritize tasks effectively.

    Job Details

    Salary Type

    Monthly

    Job Function

    Marketing & Communications

    Minimum Experience

    3 years

    Additional Information

    How to Apply: Interested and qualified candidates are encouraged to apply through Pavago’s official application platform. 👉 Apply via: apply.workable.com Candidates are advised to submit updated CVs highlighting relevant PPC, e-commerce, and digital marketing experience. Only shortlisted candidates will be contacted.

    If you are passionate about Amazon PPC, performance marketing, and e-commerce growth, and you enjoy working in a data-driven, results-oriented environment, this role presents an excellent opportunity to take your career to the next level. Apply today and become part of a team that values impact, innovation, and measurable success.

    Tips for E-Commerce PPC Specialist:

    1. Master Amazon's Ad Console: Deeply understand all campaign types (Sponsored Products, Brands, Display) and their nuances for different product strategies.

    2. Focus on Data-Driven Optimization: Regularly analyze ACoS, ROAS, and conversion data to make informed decisions on bids, keywords, and targeting.

    3. Stay Updated with Algorithm Changes: Amazon's marketplace and ad platform evolve constantly; continuous learning is crucial to maintain campaign effectiveness.

    4. Integrate with Broader Marketing: Recognize how PPC fits into a full-funnel strategy, leveraging insights from Facebook Ads and email marketing for cohesive growth.

    CareerSasa Safety Alert: We strongly advise job seekers not to make any payment to employers or agencies during the recruitment process. If you're asked to pay for training, interviews, or job placement, report the job immediately using the "Flag" button. CareerSasa thoroughly vets postings, but we encourage all applicants to stay vigilant and verify opportunities independently.
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