Performance Marketing Associate

How to Apply: Visit the application link on Moringa School's Google Docs page to submit your application.

Prove You Can Run Paid Campaigns Daily, Not Just Talk About Them

Performance marketing hiring managers at Moringa School will screen for hands-on execution, not theory. They want someone who has actually managed live Google Ads and Meta campaigns, tracked budgets daily, and reported on funnel performance. Your CV and interview answers need to show that rhythm.

1. Quantify campaign ownership on your CV: Don't just list platforms you've used. State how many campaigns you managed simultaneously, monthly ad spend you oversaw, and specific improvements you drove. For example, 'Managed 12 Google Ads campaigns with KES 800K monthly spend, reducing CPA by 18% in three months.' Moringa's team will scan for evidence you can handle multiple live campaigns independently.

2. Prepare a sample daily health check: Before the interview, practice walking through how you check pacing, spend, delivery, and performance each morning. Be ready to explain what metrics you look at first, what thresholds trigger a flag, and how you decide between optimizing yourself versus escalating to a manager. This role explicitly requires daily checks, so demonstrate that routine.

3. Show your reporting muscle: Bring a mock daily or weekly performance report you've created. Include key metrics like CTR, CPC, conversion rate, and spend pacing. Explain how you'd translate raw data into simple, actionable insights for a manager. Moringa wants someone who can flag issues and opportunities clearly, not just dump numbers.

4. Brush up on SEO basics: The role includes keyword research, on-page SEO, and technical audit support. Review how to do basic keyword research using free tools, understand meta tags and page speed basics, and be ready to discuss how SEO informs campaign setup. Even a short online refresher will help you speak confidently.

5. Demonstrate A/B testing discipline: Come with a story of an A/B test you ran—what hypothesis you tested, how you structured it, what you learned, and how you documented it. Moringa wants learnings fed into a Paid Media Playbook, so emphasize your documentation habits and how you avoid repeating failed tests.

6. Know the CRM and automation angle: The job involves daily marketing automation workflows and CRM data entry. If you've used tools like HubSpot, Mailchimp, or Zoho, highlight them. Explain how you've monitored lead behavior and flagged funnel drop-offs. Be ready to discuss how you'd coordinate with an admissions team for lead handoff.

7. Show you can juggle content and paid: This role supports content calendar management and campaign messaging. Prepare an example of how you've coordinated copy and visuals across paid and organic channels. Moringa will probe your ability to stay organized and meet posting deadlines while managing live campaigns.

8. Ask smart questions about their funnel: During the interview, ask about their current lead-to-conversion handoff process, what CRM they use, and how they measure campaign success beyond clicks. This shows you're already thinking about the operational integration this role requires. It also helps you understand where you can add immediate value.