Recruiter at Gap Recruitment Services Limited in Nairobi, Kenya

    Gap Recruitment Services Limited logo

    Recruiter

    Posted

    1 day ago

    Apply by

    6 Oct

    Full Time
    On Site
    Entry
    Human Resources & Recruitment
    Human Resources & Recruitment

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    Job Description

    The Recruiter will be responsible for driving institutional growth by developing and implementing effective recruitment, admissions, and outreach strategies. The role involves attracting, engaging, assessing, and enrolling qualified prospective students through multiple channels, including digital platforms, social media, events, networking, referrals, and direct outreach. The successful candidate will also contribute to strengthening the institution's brand presence, managing admissions inquiries, creating engaging content, and guiding prospective students through the admissions journey from initial inquiry to enrollment.

    Key Responsibilities

    • Develop and implement effective recruitment and admissions strategies to maintain a consistent pipeline of qualified prospective students.
    • Source prospective students through various channels, including social media, online platforms, events, education fairs, forums, networking, referrals, and direct outreach.
    • Identify and engage potential candidates and provide them with accurate information about available programmes and admission requirements.
    • Conduct telephone and in-person interviews to assess candidates' qualifications, interests, suitability, and readiness for admission.
    • Guide prospective students through the admissions process from initial inquiry through application and final enrollment.
    • Follow up consistently with prospective students to convert inquiries into successful enrollments.
    • Maintain accurate records of prospective and enrolled students and ensure that recruitment activities are properly documented.
    • Follow up with enrolled students to support timely payment of fees and address any related concerns.
    • Implement marketing activities that increase awareness and visibility of the institution.
    • Identify opportunities for brand exposure through marketing activations, events, partnerships, networking activities, and community outreach.
    • Support the development and execution of campaigns designed to attract prospective students.
    • Maintain and continuously improve the institution's presence across social media platforms and other relevant digital channels.
    • Create and publish engaging, informative, and relevant content that promotes the institution, its programmes, events, and student experiences.
    • Monitor social media platforms and respond promptly and professionally to comments, questions, and inquiries.
    • Identify emerging trends and opportunities that can increase the institution's reach and engagement.
    • Manage admissions inquiries received through phone calls, emails, social media, text messages, and other communication channels.
    • Respond to prospective student inquiries promptly and provide accurate information.
    • Maintain regular communication with prospective students throughout the admissions process.
    • Build positive relationships with prospective and enrolled students.
    • Address questions and concerns professionally and escalate complex issues to the relevant department when necessary.
    • Ensure that prospective students receive a professional and consistent experience throughout the recruitment and admissions journey.
    • Maintain an up-to-date database of prospective and enrolled students.
    • Track leads, inquiries, applications, interviews, enrollments, and conversions.
    • Prepare regular recruitment and admissions reports for management.
    • Monitor recruitment activities and identify areas for improvement.
    • Follow up on leads systematically to maximize conversion opportunities.
    • Maintain accurate records of all recruitment and admissions activities.

    Required Qualifications

    • Diploma or Bachelor's degree in Marketing, Business Administration, Human Resource Management, Education, Communications, or a related field.
    • At least 1 year of experience in recruitment, admissions, sales, marketing, or educational marketing.
    • Previous experience working in a learning institution, college, university, TVET institution, or training organization will be an added advantage.
    • Excellent verbal, written, and interpersonal communication skills.
    • Proficiency in using major social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and X.
    • Strong interviewing, candidate assessment, and relationship-management skills.
    • Good understanding of digital marketing and lead-generation practices.
    • Strong follow-up and conversion skills.
    • Good organizational and time-management skills.
    • Ability to work independently and meet recruitment and enrollment targets.
    • Proficiency in Microsoft Office and Google Workspace.
    • Ability to handle confidential information professionally.

    Job Details

    Estimated Salary Range

    KES 45,000 – 65,000 / monthBased on Kenyan market rates for similar roles

    Job Function

    Human Resources & Recruitment

    Minimum Experience

    1 years

    Education Level

    Bachelor’s Degree

    Area of Study

    Business

    Field of Study

    Marketing

    Languages

    English

    Additional Information

    How to Apply: Interested and qualified candidates should apply through Gap Recruitment Services Limited's careers page at www.careers-page.com.

    Prove You Can Convert Inquiries Into Enrollments

    Recruitment and admissions roles live or die on follow-up and conversion. This employer needs someone who can juggle social media leads, phone interviews, and fee follow-ups without dropping the ball. Your application should show you understand the full funnel from first inquiry to enrolled student.

    1. Quantify your conversion results: On your CV, replace vague phrases like 'handled inquiries' with numbers. For example, 'Converted 45% of 200 monthly inquiries into enrollments' or 'Increased social media leads by 30% in six months.' Hiring managers for admissions roles scan for evidence that you can move people from interest to action. If you worked in sales or marketing, translate those results into student recruitment language.

    2. Show platform-specific social media skills: The posting names Facebook, Instagram, LinkedIn, TikTok, and X. Don't just list them. Describe a campaign or content series you ran on one or two of these platforms that drove measurable engagement or leads. Mention tools you used for scheduling or analytics if you have them. This proves you can handle the digital outreach part of the role.

    3. Prepare for a mock interview scenario: Since the role involves conducting telephone and in-person interviews, expect to be asked how you assess a candidate's suitability. Practice structuring your questions around programme fit, readiness, and motivation. Be ready to explain how you would handle a hesitant prospective student who is comparing multiple institutions. Your ability to listen and probe matters more than a script.

    4. Demonstrate database and reporting discipline: The job requires maintaining accurate records and preparing regular reports. On your CV, mention specific tools like Excel, Google Sheets, or a CRM you have used to track leads and conversions. In interviews, talk about how you ensure data accuracy and how you use reports to spot trends or improve follow-up. Employers want someone who treats recruitment as a measurable process.

    5. Connect marketing to admissions outcomes: This role blends marketing activities with admissions targets. Show that you understand how a social media post or event translates into applications. For example, describe how you used a campus open day to collect leads and then followed up with personalised messages. If you have experience in educational marketing, highlight it as a direct advantage.

    6. Address the fee follow-up aspect confidently: Following up with enrolled students on fee payment can feel uncomfortable, but it's part of the job. Frame it as a customer service and retention task. Explain how you would communicate payment deadlines clearly and empathetically while maintaining a professional relationship. If you have experience in collections or account management, mention it as relevant.

    7. Show you can work independently and hit targets: The posting asks for someone who can work independently and meet enrollment targets. Prepare examples of how you set your own daily or weekly goals and tracked progress. Talk about a time you exceeded a target without close supervision. Employers in recruitment value self-starters who don't wait for instructions.

    8. Research the institution and its programmes: Before the interview, learn about the institution's offerings, target student profile, and unique selling points. Being able to speak knowledgeably about their programmes shows you can represent them authentically to prospective students. It also helps you answer questions about how you would tailor recruitment strategies to their specific context. This level of preparation sets you apart from candidates who give generic answers.

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    Tags

    recruitment
    admissions
    social media
    lead generation
    marketing