Posted: 3/23/2026
    Valid until: 4/30/2026

    Sales Associate at Morsan HR

    Morsan HR
    Nairobi, Kenya
    FULL TIME
    ON SITE
    Mid
    Retail, Wholesale, E-commerce & FMCG

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    Job Description

    Our client is a B2B food distribution company providing SMEs with reliable access to business consumables, including FMCG products. The company supports independent restaurants, convenience retailers, and corporate clients by offering streamlined access to essential goods.

    Our client is seeking a Sales Associate to support customer acquisition and revenue growth by actively selling FMCG products to hospitality and convenience retail businesses. The role involves prospecting for new customers, executing field sales activities, managing the full sales cycle from lead generation to deal closure, and ensuring smooth onboarding of new clients while maintaining strong customer relationships.

    Key Responsibilities

    1. Identify and acquire new B2B customers within the hospitality and convenience retail sectors
    2. Conduct field sales visits to prospect, pitch, and close new business
    3. Actively generate leads through cold calling, referrals, networking, and market visits
    4. Present product offerings, pricing structures, and value propositions to prospective clients
    5. Negotiate terms and close sales agreements in line with company guidelines
    6. Maintain accurate customer and sales records using CRM and reporting tools
    7. Coordinate with internal teams to ensure timely onboarding and activation of new customers
    8. Track sales performance against targets and submit regular sales activity reports
    9. Collect and share market feedback on competitor pricing, product availability, and customer needs

    Required Qualifications

    1. 2–4 years’ experience in sales or business development, preferably within FMCG distribution
    2. Proven experience in B2B sales, customer acquisition, and deal closure
    3. Prior exposure to the hospitality or convenience retail sector is an added advantage
    4. Strong negotiation, persuasion, and closing skills
    5. Excellent verbal and written communication skills
    6. Ability to manage the full sales cycle independently
    7. Experience using CRM systems and basic sales reporting tools
    8. Strong organizational and time management skills
    9. Self-driven, target-oriented, and comfortable working in a field sales environment

    Job Details

    Salary Type

    Monthly

    Job Function

    Sales

    Minimum Experience

    2 years

    Education Level

    Bachelor’s Degree

    Additional Information

    How to Apply: Interested candidates are invited to submit their CV and cover letter to careers@morsanhr.co.ke. Only shortlisted candidates will be contacted.

    Tips:

    1. Tailor your CV to highlight specific achievements in B2B sales and customer acquisition, especially within FMCG or hospitality sectors.

    2. Prepare to discuss your experience managing the full sales cycle, from lead generation to deal closure, with concrete examples.

    3. Showcase your proficiency with CRM systems and your ability to track sales performance and generate reports.

    4. Emphasize your self-driven nature and comfort with a field sales environment, demonstrating your target-oriented mindset.

    CareerSasa Safety Alert: We strongly advise job seekers not to make any payment to employers or agencies during the recruitment process. If you're asked to pay for training, interviews, or job placement, report the job immediately using the "Flag" button. CareerSasa thoroughly vets postings, but we encourage all applicants to stay vigilant and verify opportunities independently.
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