Social Media and Content Officer

How to Apply: Visit the application link provided on this page to submit your application for the Social Media and Content Officer role at Girls Not Brides.

Prove You Can Turn Gender Data Into Scroll-Stopping Social Content

Girls Not Brides needs a communicator who can juggle copywriting, translation coordination, and social calendars across time zones. Your application must show you understand ethical storytelling around child marriage and can back it with measurable digital engagement.

1. Lead with a content portfolio, not just a CV: Hiring managers for this role will want to see actual posts, campaigns, or visual assets you have produced. Include links to at least three social media campaigns you managed end-to-end, showing the copy, visuals, and engagement metrics. If your work involved sensitive topics like gender equality or child protection, explain how you handled consent and dignity. A simple PDF with screenshots and captions works better than a list of responsibilities.

2. Show multilingual copywriting range: The posting mentions translation across core languages, so highlight any experience writing or adapting content in French, Spanish, or Swahili alongside English. Describe a time you localised a campaign message for different audiences without losing its core meaning. Even if you are not fluent, mention how you collaborated with translators or reviewed translated copy for tone. This proves you can support the global team structure.

3. Demonstrate audience mapping skills: The role involves regular audience mapping and analysis with colleagues. Prepare a short example of how you used social listening or platform analytics to refine a content plan. Explain which tools you used—Meta Business Suite, X Analytics, or scheduling platforms like Hootsuite—and what changed as a result. Interviewers often ask how you decide which moments to amplify, so have a framework ready.

4. Prepare for ethical communications questions: Girls Not Brides works on safeguarding and inclusive communications. Expect scenario-based questions about handling a story from a member organisation that could put a girl at risk. Practice explaining how you would seek consent, anonymise details, and balance impact with protection. Mention any training you have had in safeguarding, data protection, or ethical storytelling. This is a core value fit, not just a technical skill.

5. Show you can manage multiple requests calmly: The requirements stress organisation and adaptability under multiple content requests. Bring a concrete example of how you prioritised competing deadlines from different teams. Describe your system—whether a shared content calendar, project management tool like Asana, or a simple traffic light tracker. Interviewers want to hear how you communicate delays without dropping quality. Avoid saying you just work faster; show a process.

6. Address the fixed-term and right-to-work requirement upfront: This is a two-year contract and you must already have the right to work in Kenya or Mexico. State your work authorization clearly in your cover letter or application form. If you are based in Nairobi, confirm you can work on-site and occasionally outside normal hours for global calls. Being transparent early saves everyone time and signals you read the details.

7. Use the values in your cover letter: The posting lists commitment to mission, safeguarding, diversity, and data protection. Weave one or two of these into your motivation for applying, but keep it genuine. For example, describe a time you ensured a communications product was accessible to people with disabilities or low bandwidth. Avoid generic statements like 'I am passionate about ending child marriage' without evidence. A short story about a campaign you shaped around dignity will land better.

8. Prepare for a practical content test: Many NGO communications roles include a written or visual exercise. You might be asked to draft a social media post from a provided story or suggest a week's content calendar around a key moment like the International Day of the Girl. Practice writing tight copy for different platforms—LinkedIn, Instagram, X—and think about accompanying visuals or alt text. Time yourself so you can deliver quality under pressure.