Digital Marketing Officer

How to Apply: Send your CV to careers@emergeegressconsulting using the position as the subject of your email.

Prove You Can Turn Content Calendars Into Conversions

Digital marketing hiring in Nairobi is crowded with candidates who list platforms but can't show results. This role sits with a consulting client, so they need someone who can juggle multiple brands, keep a publishing rhythm, and tie social engagement to actual leads and sales.

1. Build a portfolio that shows campaigns, not just posts: Pull together three to five examples where you planned a campaign, published across platforms, and tracked what happened. Include screenshots of the content calendar, the creative, and a simple metric slide showing reach, engagement, or leads. Hiring managers for this role want to see your thinking from brief to result, not just polished graphics.

2. Quantify your social media wins on the CV: Instead of writing 'managed social media accounts,' write 'grew LinkedIn engagement by 40% in six months' or 'ran Facebook ads that generated 200 leads at KES 150 each.' Numbers make your experience credible and help the recruiter picture you doing the same for their client. If you don't have exact figures, use honest estimates and be ready to explain how you measured them.

3. Prepare a mini content calendar for a consulting brand: Before the interview, sketch a one-week content plan for a fictional consulting firm. Show how you'd mix thought leadership, client wins, team culture, and promotional posts across LinkedIn, X, and Instagram. This demonstrates you understand the B2B tone consulting clients expect and that you can plan ahead, not just react to trends.

4. Brush up on the analytics tools you'll actually use: Be ready to talk about Meta Business Suite, Google Analytics, and native platform insights. Explain how you've used them to spot a underperforming post and what you changed. If you've used scheduling tools like Buffer or Hootsuite, mention them. The job mentions data collection and analysis, so show you're comfortable reading numbers, not just creating content.

5. Show design skills without claiming to be a graphic designer: The posting says graphic design experience is an added advantage. If you use Canva, Adobe Express, or similar tools, bring a few samples of ads or social graphics you made. Explain how you keep visuals on-brand and adapt them for different platforms. Even basic design ability sets you apart from candidates who only write copy.

6. Rehearse how you handle multiple stakeholders: Consulting environments mean juggling requests from different teams and clients. Prepare a story about a time you managed conflicting priorities or tight deadlines. Describe how you communicated, what you prioritized, and how you kept everyone informed. They want to know you can stay organized and calm when several campaigns run at once.

7. Know the platforms beyond the basics: The role lists Facebook, X, Instagram, LinkedIn, YouTube, TikTok, and the company website. For each, be ready to name one recent trend or feature you've used. For example, talk about LinkedIn newsletters, Instagram Reels, or TikTok's search value. Showing you're current proves you'll bring fresh ideas rather than repeat old tactics.

8. Close the interview with a question about measurement: Ask how the company currently tracks digital marketing success and what tools they use. This signals you're results-oriented and already thinking about how you'll report your work. It also gives you a chance to mention a metric you improved in a past role, reinforcing that you're focused on outcomes, not just activity.