Product Sales Manager- FMCG( Unga, Oil, Animal Feeds And Packaging Bags

How to Apply: Send your updated CV to jobs@stellarhr.co.ke with the subject line: SUPERVISORS - HIGH-END LOUNGE/RESTAURANT - {Your Name}. You can also apply via the Stellar Human Resource Solutions LinkedIn page.

Prove You Can Move Flour, Oil and Feeds Volume — Not Just Talk Sales

FMCG commodity sales in Kenya is a margin game played across modern trade, general trade and industrial bakeries. Hiring managers for this role will probe your numbers, your distributor relationships and how you coach a field team under price pressure.

1. Lead with volume and revenue numbers: Your CV should state the annual tonnage or revenue you managed for wheat flour, maize flour, oil or feeds. Give the baseline, the growth percentage and the period. For example, "Grew bakery channel volume from 1,200MT to 1,800MT annually across 45 industrial accounts." Vague claims like "managed sales" will not survive a first screen.

2. Show B2B bakery and institutional proof: This role lives in key accounts — large bakeries, food manufacturers and distributors. Prepare two or three stories where you negotiated a supply agreement, resolved a quality dispute or won a competitor's account. Be ready to explain the contract terms, the joint business plan and how you protected margin.

3. Quantify your team leadership: You will manage Sales Representatives across retail and institutions. On your CV, state how many reps you supervised, how you set call discipline and how you improved their technical selling capability. Interviewers often ask how you handled an underperforming rep — have a coaching example ready, not a firing story.

4. Know the commodity margin drivers: Wheat, maize and raw-grain price movements directly affect your P&L. Before the interview, track recent grain price trends and be ready to discuss how you would adjust pricing, trade spend and stock levels. Showing you understand the cost side separates you from pure relationship sellers.

5. Prepare a 30-60-90 day distribution plan: The hiring manager wants to see how you would optimize coverage across modern trade, general trade and direct bakery distribution. Draft a simple plan: first 30 days to audit accounts and distributor performance, next 60 to fix pricing and stock compliance, next 90 to launch a loyalty or volume-incentive program. Bring it printed.

6. Demonstrate trade spend ROI discipline: You will own trade spend for the product line. Be ready to explain how you evaluate a promotion or a volume-incentive scheme. Use an example where you cut wasteful spend or reallocated budget to a channel with better returns. Mention how you tracked ROI and what you changed.

7. Brush up on food-grade quality and supply expectations: Bakery and food manufacturing customers care about consistency and availability. Prepare to discuss how you worked with Supply Chain and Production to avoid stockouts or quality rejections. If you have experience with food-grade standards, bring it up — it is a stated advantage.

8. Align your subject line and CV to the role: The posting gives a specific subject line, even though it mentions a different role title. Use exactly what they ask for to avoid being filtered out. Tailor your CV summary to highlight FMCG wheat flour, maize flour, oil, animal feeds or packaging bags sales, and put your key account and team management experience on page one.