CREATOR GROWTH LEAD at HEKIMA in Kenya

    HEKIMA logo

    CREATOR GROWTH LEAD

    HEKIMAKenya

    Posted

    3 weeks ago

    Apply by

    28 Aug

    Contractor
    On Site
    Mid
    Advertising, Media & Communications
    Marketing & Communications

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    Job Description

    Find and recruit educators, tutors, authors, coaches, and other digital creators to join Hekima. Help new creators set up their online stores and upload their products. Build strong relationships with creators and support them as they make their first sales. Create or coordinate simple videos for TikTok, Instagram, and YouTube that show how Hekima works and highlight creator success stories. Recruit, train, and support Hekima ambassadors who can introduce more creators to the platform. Improve the creator journey from signing up to making a first sale by identifying where creators experience challenges and working with the team to improve the experience. Test different ways of reaching new creators through social media, partnerships, referrals, events, and paid advertising. Keep track of important numbers such as new sign-ups, active creators, sales, and platform revenue, and share regular progress updates with the team.

    Key Responsibilities

    • Find and recruit educators, tutors, authors, coaches, and other digital creators to join Hekima.
    • Help new creators set up their online stores and upload their products.
    • Build strong relationships with creators and support them as they make their first sales.
    • Create or coordinate simple videos for TikTok, Instagram, and YouTube that show how Hekima works and highlight creator success stories.
    • Recruit, train, and support Hekima ambassadors who can introduce more creators to the platform.
    • Improve the creator journey from signing up to making a first sale by identifying where creators experience challenges and working with the team to improve the experience.
    • Test different ways of reaching new creators through social media, partnerships, referrals, events, and paid advertising.
    • Keep track of important numbers such as new sign-ups, active creators, sales, and platform revenue, and share regular progress updates with the team.

    Required Qualifications

    • Experience in creator growth, influencer marketing, community management, or business development.
    • Strong communication and relationship-building skills.
    • Familiarity with social media platforms (TikTok, Instagram, YouTube) and content creation.
    • Ability to analyze data and track key metrics.
    • Self-starter with the ability to work independently and as part of a team.
    • Passion for education and supporting creators.

    Job Details

    Salary Range

    KES 45,000 – 60,000 / month

    Job Function

    Marketing & Communications

    Education Level

    Master’s Degree

    Additional Information

    How to Apply: Send your application to the email provided in the job posting or visit the application link.

    Build a Creator Pipeline That Scales

    This role is about more than just recruiting—it's about building a system that attracts, activates, and retains creators. Hiring managers will look for evidence that you understand the full funnel from awareness to first sale.

    1. Show you know creator economics: Explain how you've previously helped creators monetize or grow their audience. If you've worked with educators or coaches, highlight that. Use numbers: how many creators you onboarded, their average time to first sale, or revenue generated.

    2. Prove your social media chops: Share examples of videos or campaigns you've created for TikTok, Instagram, or YouTube. Even if they were for a personal project, show you understand what content drives engagement and sign-ups.

    3. Demonstrate data-driven thinking: Talk about a time you tracked metrics like sign-ups, active users, or churn and used that data to improve a process. Mention specific tools you've used (e.g., Google Analytics, social media insights, spreadsheets).

    4. Highlight relationship-building skills: Describe how you've supported creators or partners through onboarding, troubleshooting, or celebrating wins. Give an example of a creator you helped achieve a milestone.

    5. Show you can recruit and manage ambassadors: If you've run a referral program, ambassador network, or affiliate system, explain how you recruited, trained, and motivated them. Share any metrics on their performance.

    6. Talk about improving user journeys: Walk through a time you identified a friction point in a sign-up or sales process and worked with a team to fix it. Be specific about the problem and the outcome.

    7. Mention your experimentation mindset: Describe how you've tested different channels (social, events, partnerships, ads) to acquire users. What did you learn? How did you scale what worked?

    8. Connect it to education: Since Hekima focuses on educators and creators, share any experience or passion you have for learning, teaching, or edtech. This shows you understand the mission.

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    Tags

    creator growth
    influencer marketing
    social media
    content creation
    community management