Content Marketing Specialist at Saif Real Estate in Nairobi, Kenya

    Saif Real Estate logo

    Content Marketing Specialist

    Saif Real EstateNairobi, Kenya

    Posted

    1 day ago

    Apply by

    5 Sept

    Full Time
    On Site
    Mid
    Real Estate & Property Management
    Marketing & Communications

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    Job Description

    Saif Real Estate is seeking a Content Marketing Specialist to join their team in Nairobi. The role focuses on content creation, planning, and strategy, along with social media management and community management. The specialist will also be responsible for content performance and growth.

    Key Responsibilities

    • Content Creation
    • Content Planning & Strategy
    • Social Media Management
    • Community Management
    • Content Performance & Growth

    Required Qualifications

    • Content Creation
    • Content Planning & Strategy
    • Social Media Management
    • Community Management
    • Content Performance & Growth

    Job Details

    Job Function

    Marketing & Communications

    Additional Information

    How to Apply: Send your CV and resume to maureen@saifproperties.com.

    Show Your Content Strategy Chops

    In real estate, content that sells must blend market insight with visual appeal. Hiring managers here want to see that you can plan, create, and measure content that drives engagement and leads.

    1. Build a mini content plan: Prepare a sample content calendar for a real estate brand, showing how you'd balance property showcases, market updates, and client testimonials. This proves you think strategically, not just post on the fly.

    2. Highlight measurable wins: On your CV, list specific metrics from past roles—like engagement rate growth, follower increase, or leads generated. Numbers speak louder than vague claims.

    3. Showcase your portfolio: Bring a link to your best work—blog posts, social campaigns, or video content. Make sure it's easy to navigate and relevant to real estate or similar industries.

    4. Know the local market: Research Nairobi's real estate trends and mention them in your application. This shows you're invested in the local scene and can create content that resonates.

    5. Demonstrate community management: Share an example of how you've handled a tricky comment or turned a follower into a client. It shows you understand the human side of social media.

    6. Prepare for a strategy discussion: Be ready to talk about how you'd grow Saif's online presence. Think about content pillars, posting frequency, and how to measure success.

    7. Polish your writing: Your application itself is a writing sample. Keep it clear, error-free, and engaging. Show that you can communicate value in a few sentences.

    8. Ask smart questions: In the interview, ask about their current content performance and goals. It shows you're results-oriented and ready to contribute from day one.

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    Tags

    content creation
    content strategy
    social media management
    community management
    content performance