Marketing Executives at CDL Human Resource in Nairobi, Kenya

    CDL Human Resource logo

    Marketing Executives

    CDL Human ResourceNairobi, Kenya

    Posted

    6 days ago

    Apply by

    31 Aug

    Full Time
    On Site
    Mid
    Human Resources & Recruitment
    Marketing & Communications

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    Job Description

    The Marketing Executives will be responsible for supporting the development and execution of marketing strategies to promote the company's products, drive brand awareness, and generate leads within the construction and real estate sectors.

    Key Responsibilities

    • Assist in planning and executing marketing campaigns across digital and traditional channels.
    • Promote the company's products to target audiences including developers, contractors, and homeowners.
    • Manage and grow the company's social media presence and online engagement.
    • Coordinate events, exhibitions, and product activations.
    • Conduct market research to identify trends and customer preferences.
    • Support the creation of marketing materials such as brochures, presentations, and online content.
    • Track and report on campaign performance and marketing ROI.
    • Collaborate with the sales team to generate and convert leads.

    Required Qualifications

    • Minimum of 2 years' experience in marketing or a related field.
    • Experience in construction, real estate, or consumer products marketing is an added advantage.
    • Diploma or Degree in Marketing, Business Administration, or a related field.

    Job Details

    Job Function

    Marketing & Communications

    Minimum Experience

    2 years

    Education Level

    Diploma

    Area of Study

    Business

    Field of Study

    Marketing

    Additional Information

    How to Apply: Visit the application link provided on this page to submit your application.

    Show Marketing Impact in Construction & Real Estate

    Hiring managers in this niche want proof you can move leads, not just post content. They'll probe how you've handled B2B audiences like developers and contractors, and how you measure ROI on campaigns.

    1. Quantify your campaign wins: On your CV, put numbers next to your marketing results — e.g., 'grew social engagement by 40% in 6 months' or 'generated 150 qualified leads per quarter'. If you lack exact figures, estimate with ranges and label them as approximations.

    2. Speak the sector's language: Familiarize yourself with terms like 'off-plan sales', 'project launches', and 'developer marketing'. Use them naturally in your interview to show you understand the industry's rhythm.

    3. Prepare a mini case study: Pick one campaign you ran — from planning to results — and break it down: objective, channels, budget, outcome. Be ready to explain what you'd do differently.

    4. Show your digital toolkit: List the tools you've used — Google Analytics, Meta Ads Manager, Canva, Mailchimp, etc. If you're missing a common one, mention how you've picked up new tools quickly.

    5. Connect marketing to sales: Since the role collaborates with sales, talk about how you've handed off leads or worked with sales teams to convert them. Give a concrete example of a shared win.

    6. Research the company's current marketing: Before the interview, visit their website and social channels. Note what they're doing well and one gap you'd address. Bring that up — it shows initiative.

    7. Prepare for scenario questions: They might ask 'How would you promote a new housing project?' Think through your answer: target audience, channels, budget, and how you'd measure success.

    8. Ask about KPIs and resources: Towards the end, ask what metrics they use to judge marketing success and what budget/tools you'd have. This shows you're results-oriented and practical.

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    Tags

    marketing
    digital marketing
    social media
    market research
    construction