Product Marketing Specialist at Eskimi in Nairobi, Kenya

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    Product Marketing Specialist

    EskimiNairobi, Kenya

    Posted

    3 days ago

    Apply by

    3 Sept

    Full Time
    On Site
    Mid
    Media, Film & Broadcasting
    Marketing & Communications

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    Job Description

    Join our Marketing team, where we turn Eskimi's products into stories the market remembers. As our Product Marketing Specialist, you'll sit at the crossroads of product, sales, and marketing — building the decks our commercial teams pitch with, the training material that makes every seller product-fluent, and the feedback and data loops that keep our messaging sharp. Your mission: make sure that when anyone — inside Eskimi or out — talks about our products, they do it clearly, confidently, and anything but boring.

    Key Responsibilities

    • Build decks that win: Create and maintain product and sales presentations that make complex adtech simple, concrete, and persuasive — the materials our teams in 30+ countries pitch with every day.
    • Show customer success: Create case studies that highlight real results and help commercial teams win new business.
    • Make every seller product-fluent: Develop training materials, product one-pagers, and onboarding content so commercial teams can explain any Eskimi product with confidence.
    • Close the feedback loop: Gather input from sales, clients, and regional teams, and turn it into sharper positioning, clearer messaging, and better product marketing priorities.
    • Know the market: Competitor and trend watching, translated into how you position and sell.
    • Let the data decide: Track how materials and messaging perform, dig into product and campaign data, and use what you find to double down on what works and conduct post-launch reviews.
    • Support launches: Help bring new products and features to market with clear internal and external communication.

    Required Qualifications

    • Experience: 2+ years in product marketing, marketing, or sales enablement, experience in adtech, martech, or SaaS is a strong plus.
    • Storytelling: You can turn technical features into clear, benefit-led narratives. A portfolio of decks or materials you're proud of speaks louder than any CV line.
    • Presentation craft: Confidence with tools like Google Slides, PowerPoint, Canva, or Figma - and an eye for what makes a slide land.
    • Data comfort: You're at ease pulling insights from spreadsheets and dashboards and turning numbers into arguments.
    • Collaboration: You enjoy working across product, sales, and regional teams — and asking the questions others skip.
    • Fluency: A strong command of written and spoken English.

    Job Details

    Job Function

    Marketing & Communications

    Minimum Experience

    2 years

    Languages

    English

    Additional Information

    How to Apply: Send your application to the email provided or visit the application link on this page to submit your application.

    Show Your Deck-Building Chops

    This role lives and dies by the quality of your presentations. Hiring managers will want to see how you turn complex adtech into clear, persuasive stories — so your portfolio matters more than your CV.

    1. Curate a portfolio of your best decks: Pick 3-5 presentations that show range: a product launch, a sales pitch, a training module. For each, note the goal, the audience, and the result. If you don't have work samples, build a mock deck for a fictional product to demonstrate your thinking.

    2. Master the tools that matter: Be ready to talk about your workflow in Google Slides, PowerPoint, Canva, or Figma. Mention specific techniques you use for visual hierarchy, data visualization, and keeping slides clean. If you have a favorite template or design system, describe it.

    3. Practice translating tech to benefit: Expect a case study or a task where you explain a technical product feature to a non-technical audience. Practice turning jargon into clear, benefit-led language. For example, instead of 'programmatic bidding', say 'we help you buy ad space at the right price, automatically, in real time.'

    4. Show you can handle data: Be prepared to discuss how you've used data to inform messaging or content decisions. Bring an example of a time you analyzed campaign performance or customer feedback and changed your approach based on what you found.

    5. Prepare for collaboration questions: This role works across product, sales, and regional teams. Think of a time you worked with cross-functional teams to get something done. What was your role? How did you handle conflicting priorities?

    6. Know the adtech landscape: Even if you're not an expert, show you've done your homework. Understand the basics of digital advertising, programmatic buying, and the key players. Mention trends you're following, like privacy changes or the rise of retail media.

    7. Polish your storytelling: Your ability to tell a story is key. Practice a 2-minute pitch about a product you love — why it matters, who it's for, and what makes it special. This will show your natural storytelling style.

    8. Ask sharp questions: At the end of the interview, ask about the team's current challenges, how they measure success for this role, and what a typical week looks like. This shows you're thinking about the role seriously and helps you decide if it's the right fit.

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    Tags

    product marketing
    sales enablement
    adtech
    Google Slides
    PowerPoint