Sales & Business Development Manager at Reeds Africa Consult in Nairobi, Kenya

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    Sales & Business Development Manager

    Reeds Africa ConsultNairobi, Kenya

    Posted

    2 weeks ago

    Apply by

    30 Oct

    Full Time
    On Site
    Senior
    Human Resources & Recruitment
    Sales

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    Job Description

    We are seeking an experienced and results-driven Sales & Business Development Manager to lead sales growth initiatives, expand market reach, and develop strategic business opportunities across Kenya. The successful candidate will oversee field sales operations, strengthen customer relationships, identify new business opportunities, and work closely with branch teams to drive revenue growth and improve market performance. This role is ideal for a proactive leader with strong commercial acumen and a passion for building high-performing sales teams within the agribusiness sector.

    Key Responsibilities

    • Supervise & support field sales representatives to achieve sales targets
    • Conduct regular field visits to monitor performance and provide coaching/training where necessary.
    • Ensure proper execution of sales strategies and promotional activities in the market.
    • Assist in setting team targets, tracking performance metrics and ensuring route adherence.
    • Manage relationship with distribution customers Stockists, farms
    • Prepare regular sales and performance reports for management review.
    • Monitor team productivity, sales trends, and market coverage.
    • Analyze market trends, competitor activities to provide actionable insights.
    • Track KPIs and recommend improvement initiatives.
    • Review and evaluate route-to-market effectiveness & distribution efficiency
    • Tracking and coordinating branch-level sales activities.
    • Work closely with branch teams to identify sales opportunities and improve customer service.
    • Ensure teams effectively execute seasonal campaigns and market development initiatives.
    • Support in identifying new business opportunities and customer segments.
    • Develop new sales pipeline including but not limited to commercial farms, stockists, institutions, cooperatives, farmer groups etc.
    • Support development of new routes to market and identify potential new territories.
    • Manage relationships with stockists and distributors within assigned regions & or territories.
    • Resolve issues affecting stockist, farms and drive customer satisfaction.
    • Coordinate and support farm outreach activities and customer engagement initiatives.
    • Build and maintain strong relationships with farmers, distributors, stockists, and key stakeholders.
    • Support & organize market activations, and awareness campaigns to increase company visibility.

    Required Qualifications

    • Bachelor's degree or Diploma in Agribusiness, Business Administration, Sales, or related field.
    • Minimum of 5 years in sales management, preferably in the agrovet, agribusiness or distribution sector.
    • Demonstrated experience in developing and executing business growth strategies

    Job Details

    Job Function

    Sales

    Minimum Experience

    5 years

    Education Level

    Bachelor’s Degree

    Area of Study

    Business

    Field of Study

    Agribusiness

    Languages

    English

    Additional Information

    How to Apply: Interested and qualified? Go to Reeds Africa Consult on reedsafricaconsult.com to apply.

    Show You Can Drive Sales in Agribusiness

    This role is about leading field teams and growing market share in agribusiness. Hiring managers will look for proof you've managed sales territories, coached reps, and built relationships with farmers and distributors.

    1. Quantify your sales wins: On your CV, use numbers to show your impact—like percentage growth in sales, number of new accounts opened, or team size managed. For example, 'Increased regional sales by 30% in one year.'

    2. Highlight agribusiness experience: If you've worked in agrovet, agribusiness, or distribution, make that prominent. Mention specific crops, livestock, or products you've sold to show you understand the sector.

    3. Show leadership and coaching: Describe how you've supervised field reps, set targets, and improved performance. Give an example of a coaching session that turned around a struggling rep.

    4. Prepare for route-to-market questions: Be ready to discuss how you've optimized distribution routes, managed stockists, and improved efficiency. Think of a specific challenge you solved.

    5. Demonstrate strategic thinking: Talk about how you've analyzed market trends and competitor activity to create growth strategies. Have a concrete example of a successful initiative.

    6. Emphasize relationship building: This role involves managing relationships with farmers, stockists, and distributors. Share stories of how you've built trust and resolved conflicts.

    7. Know your KPIs: Be ready to discuss the metrics you've used to track sales performance, like targets, conversion rates, and market coverage. Show you can use data to drive decisions.

    8. Ask smart questions: In the interview, ask about the company's current market challenges, sales team structure, and growth plans. This shows you're thinking about the role strategically.

    CareerSasa Safety Alert: Never pay employers or agencies for interviews, training, or job placement. Does a job request payment? Report it immediately using the "Flag" button. While CareerSasa vets job postings thoroughly, always verify opportunities independently.
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    Tags

    sales management
    business development
    agribusiness
    field sales
    distribution