Sales Executive - Kenya at Career Options Africa Ltd in Nairobi, Kenya

    Career Options Africa Ltd logo

    Sales Executive - Kenya

    Career Options Africa LtdNairobi, Kenya

    Posted

    3 days ago

    Apply by

    31 Aug

    Full Time
    On Site
    Entry
    Human Resources & Recruitment
    Sales

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    Job Description

    We are seeking a motivated and dynamic Sales Executive to join our human food business. The Sales Executive will be responsible for recruiting and securing orders from distributors, supermarkets, minimarts and well-established retail shops on a given route. The ideal candidate will have a deep understanding of the formal and informal retail market, excellent communication skills, and a passion for engaging with clients both in-person and online. The role is open to individuals in Nairobi, Eastern, Coastal, Central and Central Rift Regions.

    Key Responsibilities

    • Sign up the business with big retail chains supermarkets and distributors in assigned region
    • Develop and maintain relationship with retail outlets to maintain a good flow of orders
    • Ensure timely stock replenishment to existing customers.
    • Gather information on client needs and preferences and make suggestions for product improvements.
    • Work with the production team to plan production schedules based on demand forecasts.
    • Manage the company's social media pages and engage with clients.
    • Work with the ICT department to develop suitable content for the website

    Required Qualifications

    • Diploma in business or sales and marketing. Degree in Marketing will have an added advantage.
    • At least 1 year experience working in FMCG, specifically retail sales to distributors supermarkets and minimarkets.
    • Having existing customer base is a mandatory requirement
    • Strong communication and customer engagement skills
    • Knowledge of the informal retail market
    • Proficiency in social media management and online client engagement
    • Ability to gather and analyze customer feedback for product improvement
    • Strong collaboration skills
    • A proactive and results-driven attitude with the ability to meet sales targets

    Job Details

    Job Function

    Sales

    Minimum Experience

    1 years

    Education Level

    Diploma

    Area of Study

    Business

    Field of Study

    Sales and Marketing

    Languages

    English

    Additional Information

    How to Apply: Interested and qualified candidates should apply via the Career Options Africa Ltd website: www.careeroptionsafricagroup.com.

    Master the Retail Route: From Supermarkets to Minimarts

    This role is about owning a route and growing orders from every outlet on it. Hiring managers will look for proof you can open new accounts, keep existing ones restocked, and use social media to keep the pipeline warm.

    1. Map your customer base: Before applying, list the retail outlets you already serve. Be specific about names, locations, and the volume you moved. That existing base is non-negotiable, so show it clearly on your CV.

    2. Show FMCG fluency: Talk about your experience with stock replenishment, order cycles, and distributor relationships. Use numbers: how many outlets you serviced, how often, and what your sales targets looked like.

    3. Prove your social media chops: This job expects you to manage the company's pages. Prepare examples of content you've created or campaigns you've run. If you have a portfolio, bring it.

    4. Understand the informal market: Demonstrate you know how kiosks, minimarts, and open-air markets operate. Mention any experience with cash sales, credit terms, or route planning in these settings.

    5. Prepare for a territory test: Be ready to discuss how you'd approach a new route: how you'd prioritize outlets, set call cycles, and track orders. Think about the logistics of covering Nairobi or Eastern region.

    6. Highlight collaboration: You'll work with production and ICT teams. Give examples of how you've coordinated with other departments to solve problems or improve processes.

    7. Practice your pitch: You'll likely be asked to sell something on the spot. Practice a concise pitch for a food product, focusing on benefits to a retailer and how you'd close the order.

    8. Show you're results-driven: Quantify your achievements. Instead of 'met targets', say 'exceeded monthly sales by 20% for six consecutive months'. That's the language this hiring team wants to hear.

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    Tags

    FMCG
    retail sales
    social media
    customer engagement
    distributor management