Sales & Marketing Director at Peoplelink Consultants Ltd in Nairobi, Kenya

    Peoplelink Consultants Ltd logo

    Sales & Marketing Director

    Peoplelink Consultants LtdNairobi, Kenya

    Posted

    3 days ago

    Apply by

    3 Sept

    Full Time
    On Site
    Senior
    Human Resources & Recruitment
    Sales

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    Job Description

    This role is responsible for developing and executing annual sales and marketing plans to achieve revenue and occupancy goals. The director will lead sales, marketing, PR, and revenue management teams, and drive sales strategies across corporate, conference, events, leisure, and group channels. The position also involves building key corporate accounts, managing agency relationships, and maximizing revenue across conference and banquet halls.

    Key Responsibilities

    • Develop and execute annual sales and marketing plans to hit revenue and occupancy goals.
    • Drive sales strategies across corporate, conference, events, leisure, and group channels.
    • Lead sales, marketing, PR, and revenue management teams.
    • Build and manage key corporate accounts, agency relationships, and strategic partnerships.
    • Maximize revenue across 16 conference and banquet halls through active pipeline management.
    • Set team sales targets, conversion expectations, and activity standards.
    • Partner with Revenue Management on pricing, inventory, and demand forecasting.
    • Coordinate with F&B and Operations to execute events and banquet packages seamlessly.
    • Oversee brand positioning, social media, PR, digital marketing, and promotional campaigns.
    • Monitor competitor trends, campaign performance, and sales conversions.
    • Prepare budgets, sales forecasts, and monthly commercial reports.
    • Manage client contracts, credit terms, and follow up on receivables with Finance.

    Required Qualifications

    • Bachelor's degree in Sales, Marketing, Hospitality, or Business Administration.
    • 5-8 years of hotel sales and marketing experience in a leadership role.
    • Proven track record in corporate sales, events, and revenue growth.
    • Strong skills in negotiation, networking, forecasting, and team management.
    • Solid grasp of hotel revenue management, digital marketing, and CRM systems.
    • Experience in a large, conference-heavy hotel environment preferred.

    Job Details

    Job Function

    Sales

    Minimum Experience

    5 years

    Education Level

    Bachelor’s Degree

    Area of Study

    Business

    Field of Study

    Sales, Marketing, Hospitality, or Business Administration

    Languages

    English

    Additional Information

    How to Apply: Interested candidates should send their CVs to jobs@peoplelink.co.ke, with the job title as the subject line.

    Lead with Revenue Growth Stories in Your Interview

    This role is about driving revenue and occupancy through strategic sales and marketing. Hiring managers will probe how you've grown corporate accounts and maximized conference revenue in past roles. Come with numbers and examples that show you can lead teams and hit targets.

    1. Quantify your wins: Prepare specific examples of revenue growth you've driven, such as percentage increases in sales or occupancy. Use these to demonstrate your impact in previous roles.

    2. Show leadership depth: Highlight how you've led and motivated sales and marketing teams. Discuss how you set targets, monitored performance, and developed your team members.

    3. Know the conference business: Since the role involves 16 conference halls, be ready to discuss how you've managed event sales, banquet packages, and group bookings. Share strategies you've used to maximize revenue in these areas.

    4. Demonstrate digital savvy: The role oversees digital marketing and social media. Talk about campaigns you've run, how you've used CRM systems, and how you've leveraged data to drive sales.

    5. Prepare for revenue management questions: Expect questions on pricing, inventory, and demand forecasting. Show your understanding of how these factors impact revenue and how you've collaborated with revenue teams.

    6. Highlight partnership building: The role involves managing corporate accounts and agency relationships. Provide examples of how you've built and maintained key partnerships that led to business growth.

    7. Show financial acumen: Be ready to discuss budgeting, forecasting, and reporting. Bring examples of how you've managed budgets and used financial data to make decisions.

    8. Align with the company's culture: Research Peoplelink Consultants and the hospitality industry in Kenya. Show that you understand the local market and can adapt your strategies to it.

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    Tags

    sales strategy
    marketing
    revenue management
    corporate sales
    events