Sales Operations Manager – Real Estate at CDL Human Resource in Nairobi, Kenya

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    Sales Operations Manager – Real Estate

    CDL Human ResourceNairobi, Kenya

    Posted

    1 week ago

    Apply by

    29 Aug

    Full Time
    On Site
    Senior
    Human Resources & Recruitment
    Sales

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    Job Description

    The Sales Operations Manager will lead the day-to-day performance of the sales function by providing strong leadership, coaching, and performance management to drive team productivity, sales execution, and consistent achievement of targets.

    Key Responsibilities

    • Drive achievement of team sales targets through effective leadership and disciplined performance management.
    • Establish clear sales objectives and ensure consistent accountability across the team.
    • Build and maintain a motivated, resilient, and high-performing sales culture.
    • Conduct regular performance reviews and identify opportunities to improve individual and team capability.
    • Establish daily sales routines, including team huddles, pipeline reviews, follow-ups, and performance tracking.
    • Monitor, analyse, and report on sales performance and translate business strategy into actionable sales activities.
    • Lead, coach, motivate, and develop the sales team to consistently improve performance.
    • Identify sales performance gaps and implement practical strategies to improve conversion, productivity, and revenue generation.
    • Ensure effective follow-up and pipeline management to maximize sales opportunities.
    • Work closely with senior management to provide regular updates on sales performance, challenges, and opportunities.

    Required Qualifications

    • Bachelor's degree in Business, Sales & Marketing, Commerce, Economics, or a related field.
    • Prior experience in a sales leadership capacity e.g., Sales Manager, Regional/Area Sales Manager, Branch Manager, Agency Manager, Unit Manager, or similar within the Real Estate industry is mandatory.
    • Proven track record of consistently achieving and exceeding team sales targets within the real estate sector.
    • Strong experience leading, coaching, motivating, and developing high-performing sales teams.
    • Proven ability to drive accountability, sales execution, productivity, and revenue growth.
    • Strong performance management and team leadership skills.
    • Excellent communication, negotiation, coaching, and interpersonal skills.
    • Ability to work in a target-driven and fast-paced sales environment.
    • Strong understanding of real estate sales processes, property markets, customer acquisition, lead conversion, and sales pipeline management.

    Job Details

    Job Function

    Sales

    Education Level

    Bachelor’s Degree

    Area of Study

    Business

    Field of Study

    Business, Sales & Marketing, Commerce, Economics

    Additional Information

    How to Apply: Interested and qualified candidates should apply online via the CDL Human Resource recruitment portal at cdl.zohorecruit.com.

    Lead a Sales Team That Hits Real Estate Targets

    This role is about turning individual effort into a machine that consistently closes deals. Hiring managers will look for proof you've run sales teams in real estate and can show numbers, not just talk.

    1. Quantify your sales leadership wins: On your CV, list specific targets you set and exceeded, with percentages and revenue figures. For example, "Grew team sales by 30% in one year" is stronger than "met targets."

    2. Show your coaching style: Describe a time you developed a struggling salesperson into a top performer. Mention the steps you took, like weekly one-on-ones or role-plays, and the result.

    3. Prepare a pipeline review demo: Be ready to walk through a sample pipeline review, showing how you track leads, spot bottlenecks, and reallocate effort. Use real estate terms like lead sources, conversion rates, and follow-up cadence.

    4. Highlight your real estate market knowledge: Talk about specific property segments (residential, commercial, land) and how you've adapted sales tactics to market shifts. This shows you understand the local context.

    5. Emphasize performance management tools: Mention any CRM or reporting tools you've used, like Salesforce or Excel dashboards. Explain how you used data to make decisions.

    6. Prepare for behavioral questions: Expect questions like "Tell me about a time you turned around a struggling team." Use the STAR method and focus on your actions and measurable outcomes.

    7. Show you can handle pressure: Real estate sales is target-driven. Give examples of how you kept your team motivated during slow periods or tough market conditions.

    8. Ask smart questions: In the interview, ask about the team's current challenges, the sales cycle, and what success looks like in the first 90 days. This shows you're strategic and invested.

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    Tags

    sales leadership
    real estate
    team management
    performance management
    pipeline management