Trade Development Representative (TDR) - Kisumu East at HCS Affiliates Group in Kisumu, Kenya

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    Trade Development Representative (TDR) - Kisumu East

    HCS Affiliates GroupKisumu, Kenya

    Posted

    1 week ago

    Apply by

    27 Aug

    Full Time
    On Site
    Entry
    Human Resources & Recruitment
    Sales

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    Job Description

    Our client, a leading telecommunications provider, seeks to recruit a Trade Development Representative. The role focuses on channel visitations to drive retailer awareness and turnaround on SIMs and Float, while paying attention to visibility and merchandising at point of purchase for SSOs and T-Kash agents.

    Key Responsibilities

    • SSO & Agent Recruitment & Mapping - Effectively manage the identification and recruitment of Agents, targeting mobile money outlets and high traffic retail stores.
    • Call rate - Visit SSOs & Agents regularly using agreed route plans and beat plans.
    • Training and delivery of business tools - Provide all requisite tools for transactions at SSO & agent outlet and train SSOs and TKash Agents on processes.
    • AML training and testing – Train agents on AML and SSOs on KYC process in relation to SIMREG.
    • Float and stock cover and sales – Monitor and effectively enforce 1.5x stock rule for agents and ensure SSOs have adequate stock SIMs for new registration and activations.
    • Merchandising – Develop and maintain merchandising standards by availing merchandising materials at SSOs and Agent outlets.

    Required Qualifications

    • Diploma or Bachelor's Degree in Business, Marketing or related field
    • At least 1 year experience in sales and distribution role in an FMCG or Telcos
    • Customer focus
    • Influencing and negotiation skills
    • Networking and building partnerships
    • Analytical thinking

    Job Details

    Job Function

    Sales

    Minimum Experience

    1 years

    Education Level

    Bachelor’s Degree

    Area of Study

    Business

    Field of Study

    Business, Marketing

    Languages

    English

    Additional Information

    How to Apply: Send your application letter, expected salary, and detailed CV with a daytime telephone number to jobs1@hcsaffiliatesgroup.com with the subject line 'TDR- Kisumu East'. Candidates MUST indicate their preferred location.

    Master the Retail Channel: From Agent Mapping to Merchandising

    This role is about being the face of the telco in Kisumu East's retail outlets. Hiring managers will look for someone who can hit the ground running with route plans, train agents on AML/KYC, and enforce stock rules without breaking relationships.

    1. Prove your route-planning chops: On your CV, highlight any experience where you managed a territory or beat plan. Show numbers: number of outlets visited per week, call rates achieved, or sales growth in your area. If you have used route planning tools, mention them.

    2. Show you can train and influence: This role requires training SSOs and agents on AML and KYC. Give an example of a time you trained someone or convinced a retailer to adopt a new process. Emphasize your communication and persuasion skills.

    3. Understand the telecom or FMCG distribution game: Even if you're new, show you know the basics: stock cover, float management, and merchandising. Mention any coursework or personal projects related to distribution or retail.

    4. Be ready to talk about AML and KYC: Brush up on Anti-Money Laundering (AML) and Know Your Customer (KYC) regulations. You might be asked how you'd ensure agents comply. Prepare a clear, simple explanation of why these matter for SIM registration.

    5. Highlight your networking skills: This job is about building partnerships with agents and retailers. Give examples of how you've built and maintained professional relationships. Show you're comfortable approaching new people.

    6. Prepare for a field-based interview: Expect questions about how you'd handle a day in the field: planning your route, dealing with a difficult agent, or managing stock shortages. Think on your feet and show practical problem-solving.

    7. Show you're data-driven: The role requires analytical thinking. Be ready to discuss how you'd track sales, monitor stock levels, or measure the success of your visits. Mention any experience with spreadsheets or sales reports.

    8. Know the territory: Research Kisumu East: its retail landscape, common challenges, and opportunities. Showing local knowledge will set you apart. Mention any ties you have to the area.

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    Tags

    sales
    distribution
    FMCG
    telecom
    agent recruitment