Associate Brand Manager, EasyCook LPG at Sun King Formerly Greenlight Planet in Nairobi, Kenya

    Sun King Formerly Greenlight Planet logo

    Associate Brand Manager, EasyCook LPG

    Sun King Formerly Greenlight PlanetNairobi, Kenya

    Posted

    1 week ago

    Apply by

    27 Aug

    Full Time
    On Site
    Mid
    Manufacturing & Warehousing
    Marketing & Communications

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    Job Description

    This role owns brand and performance marketing for EasyCook, Sun King's pay as you go LPG cooking gas product. The Associate Brand Manager is responsible for growing customer usage and loyalty across Sun King's EasyCook hub network in Kenya, working closely with the commercial and field teams to bring the product to more households and to help existing customers get more value from it. The role sits within the Kenya marketing team and reports to the Head of Marketing, Kenya.

    Key Responsibilities

    • Develop a clear customer segmentation strategy and tailored marketing plans that drive purchase and regular usage of EasyCook.
    • Own and deliver the marketing plan for EasyCook, driving customer engagement and usage across the hub network.
    • Apply a data driven, commercially minded approach to decision making, with disciplined tracking of marketing activity against results.
    • Develop and manage a customer loyalty and retention programme for EasyCook customers.
    • Support the launch of new EasyCook hubs, including branding, activation, and local marketing materials.
    • Develop marketing initiatives to grow EasyCook's presence with institutional and business customers.
    • Develop and submit marketing execution plans and campaign briefs for internal approval, with a clear and defensible business case for spend.
    • Design and manage field incentive programmes that support marketing objectives.
    • Brief and manage agencies and vendors supporting EasyCook marketing activity, including media, activations, and trade visibility materials.
    • Report on marketing performance and campaign results across the hub network.
    • Work with the EasyCook commercial team and cross functional partners on decisions that affect marketing execution.

    Required Qualifications

    • Experience marketing cooking solutions or a comparable mass market consumer product, with clear, demonstrable commercial results from past marketing activity.
    • An entrepreneurial, commercially minded approach to marketing, with strong analytical skills and a track record of data driven decision making and disciplined activity tracking.
    • Three to five years of experience in brand management, category management, or trade marketing, ideally within FMCG, telecom, financial services, or another pay as you go or subscription-based consumer business.
    • A track record of running data led marketing campaigns with a clear baseline, intervention, and measured outcome, rather than activity for its own sake.
    • Experience designing or managing a loyalty, rewards, or incentive programme.
    • Comfort working with revenue and usage metrics such as ARPU, and the ability to build a constructible return on investment case.
    • Experience managing field facing programmes, agent networks, or last mile distribution in an emerging market context.
    • A bachelor's degree in marketing, business, or a related field.

    Job Details

    Job Function

    Marketing & Communications

    Minimum Experience

    3 years

    Education Level

    Bachelor’s Degree

    Area of Study

    Business

    Field of Study

    Marketing

    Languages

    English

    Additional Information

    How to Apply: Visit the application link provided on this page to submit your application.

    Show Commercial Impact in Your Brand Marketing CV

    Hiring managers for this role will look for proof that your marketing moves revenue and usage metrics, not just awareness. They want someone who can build a business case and track results with discipline.

    1. Quantify your past wins: On your CV, use numbers to show how your campaigns lifted sales, usage, or loyalty. For example, "Increased repeat purchases by 15% through a targeted loyalty campaign" beats a vague duty list.

    2. Prepare an ARPU story: Be ready to explain how you've used metrics like average revenue per user to guide decisions. Walk through a specific campaign where you set a baseline, ran an intervention, and measured the outcome.

    3. Show you know the field: This role works with hub networks and field teams. Talk about any experience with agent networks, last-mile distribution, or field incentives—even if it was in a different industry.

    4. Build a mini business case: Before the interview, draft a one-page ROI framework for a marketing spend decision. Practice defending your assumptions and showing how you'd track results.

    5. Highlight loyalty programme experience: If you've designed or managed a rewards or incentive programme, detail it. Explain the structure, the customer behaviour you targeted, and the measurable impact.

    6. Connect with the product: EasyCook is a pay-as-you-go LPG product. Show you understand the barriers to adoption and usage for cooking gas in Kenya, and how marketing can address them.

    7. Prepare for agency management questions: Be ready to describe how you've briefed and managed agencies or vendors. Give a concrete example of a campaign where you coordinated media, activations, or trade materials.

    8. Show your analytical toolkit: Mention the tools you use for tracking and reporting—spreadsheets, dashboards, or marketing analytics platforms. Demonstrate how you turn data into decisions, not just pretty reports.

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    Tags

    brand management
    marketing
    LPG
    FMCG
    loyalty programs