Product Marketing Officer

The Product Marketing Officer (PMO) is responsible for coordinating MICASSO's new product introduction process and showroom excellence programme across the distributor network. The role ensures that every new product moves smoothly from development to launch preparation, distributor rollout, display, and market feedback, while ensuring MICASSO showrooms consistently meet required brand, merchandising, and customer experience standards. The PMO acts as the coordination and control point between Marketing, Sales, Factory, Product, Design, and distributors—tracking deadlines, identifying gaps, and ensuring agreed actions are completed.

• Coordinate the end-to-end New Product Introduction (NPI) process from product development through market launch.
• Maintain a master New Product Launch Tracker covering all upcoming and recently launched MICASSO products.
• Coordinate with Factory, Product, Sales, Marketing, Design, Procurement and other relevant teams.
• Track product information including specifications, product codes, pricing, packaging, samples, marketing requirements and launch dates.
• Follow up on outstanding actions and escalate delays that may affect launch timelines.
• Ensure Sales and distributors receive the correct product information before launch.
• Maintain accurate product launch documentation.
• Own and coordinate the Terminal Check process for MICASSO new products.
• Maintain standardized Terminal Check and Launch Readiness checklists.
• Confirm that all launch requirements are ready before market rollout.
• Verify product specifications, quality, codes, packaging, pricing, samples, stickers, POSM, display requirements, marketing communication, and sales information.
• Identify gaps and assign corrective actions before launch.
• Coordinate final launch-readiness confirmation with relevant departments.
• Prepare Terminal Check Reports and maintain supporting evidence.
• Coordinate with Sales to ensure new products are introduced to the required distributor network.
• Track product dispatch and distributor receipt.
• Ensure distributors receive relevant launch information and marketing support.
• Track product display implementation after dispatch.
• Collect photographic evidence of displays and launch execution.
• Follow up on distributors where product display or launch execution is incomplete.
• Maintain a clear rollout tracker by product, distributor, region and status.
• Coordinate MICASSO's distributor showroom checking programme.
• Conduct scheduled and random showroom inspections.
• Assess showrooms against approved MICASSO standards covering product displays, branding, merchandising, price tags, product information, POSM, display racks, sample houses, cleanliness and presentation, and customer-facing communication.

• Bachelor's Degree or Diploma in Marketing, Business Administration, Project Management, Retail Management, Communications or related field.
• Additional training in Project Management, Retail Merchandising or Product Marketing is an advantage.
• 2–4 years' relevant experience in Product Marketing, Project Coordination, Trade Marketing, Retail Marketing, Showroom Operations, Merchandising or similar roles.
• Experience coordinating new product launches or NPI projects is highly desirable.
• Experience conducting retail/showroom inspections or audits is an advantage.
• Experience working with distributors or dealer networks is preferred.
• Experience coordinating multiple departments and stakeholders.
• Building materials, tiles, interiors, FMCG, consumer durables or other distributor-led industry experience is an advantage.
• Can manage multiple products, timelines, stakeholders and deadlines simultaneously.
• Does not stop at giving instructions; follows actions until completion.
• Can identify incorrect products, codes, prices, POSM, branding or displays before they become market problems.
• Maintains accurate trackers, reports, documentation and photographic evidence.
• Identifies gaps early and proposes practical solutions.
• Can coordinate confidently with Sales, distributors, Factory and internal departments.
• Can identify patterns from showroom inspections, product performance and field feedback.
• Understands that product launches and showroom standards should ultimately support product sell-through.
• Comfortable travelling regularly to distributor outlets and conducting physical showroom inspections.