Business Development Officer at Co-operative Bank of Kenya in Nairobi, Kenya

    Co-operative Bank of Kenya logo

    Business Development Officer

    Posted

    6 days ago

    Apply by

    27 Aug

    Full Time
    On Site
    Mid
    Banking, Insurance & Financial Services
    Banking, Insurance & Financial Services

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    Job Description

    Reporting to the Chief Executive Officer, the successful candidate will play a key role in supporting the SACCO's growth through business development initiatives. This role is suited to an enterprising individual who thrives on building relationships and delivering outcomes for lasting impact.

    Key Responsibilities

    • Fostering strong relationships with existing members towards strengthening member loyalty
    • Identify and pursue partnerships and growth initiatives to expand Sacco's membership.
    • Conduct market research and competitor analysis to identify growth opportunities and stay informed of market trends.
    • Collaborate with colleagues to develop and implement strategies that drive deposit mobilization and loan book growth.
    • Develop and execute marketing campaigns across both digital and traditional channels to enhance visibility.
    • Develop and deliver impactful content aligned with strategic priorities to enhance member experiences across digital channels
    • Contribute to the maintenance of brand consistency across all communication channels.
    • Measure and analyze the performance of marketing campaigns and initiatives
    • Provide regular and timely reports and updates with recommendations to senior management.
    • Design annual member education programs in liaison with the CEO and relevant Board committees to enhance member engagement and financial literacy

    Required Qualifications

    • Hold a diploma in marketing, communications, or related field, a Bachelor's degree and professional qualification would be an added advantage
    • Have at least 3 years of experience in marketing and business development within the Sacco or financial services sector with a proven track record of driving growth and success.
    • Strong written and verbal communication skills, with attention to detail
    • Collaborative with a strong commitment to team success.
    • Creative thinker and effective problem solver.
    • Conversant with market research, digital marketing tools and trends.
    • Results-oriented mindset with a focus on driving measurable outcomes
    • Sociable with an outgoing personality.
    • Adaptable and proactive, with a willingness to take on a broad range of responsibilities
    • Ability to work under pressure.
    • Strong planning and co-ordination skills with the ability to prioritize competing demands and deliver initiatives within agreed timelines.

    Job Details

    Job Function

    Banking, Insurance & Financial Services

    Minimum Experience

    3 years

    Education Level

    Diploma

    Area of Study

    Marketing

    Field of Study

    Marketing

    Languages

    English

    Additional Information

    How to Apply: Interested and qualified candidates should apply online via the Co-operative Bank of Kenya careers portal at www.co-opbank.co.ke.

    Show You Can Drive Growth in a SACCO

    This role is about more than marketing—it's about building relationships and growing the SACCO's membership and loan book. Hiring managers will look for evidence that you understand the SACCO model and can deliver measurable results.

    1. Tailor your CV to SACCO growth: Highlight any experience you have in member acquisition, deposit mobilization, or loan portfolio growth. Use numbers to show your impact, like percentage increases in membership or deposits.

    2. Prepare a portfolio of campaigns: Bring examples of marketing campaigns you've run, especially those that used digital channels. Explain your strategy, the tools you used, and the results you achieved.

    3. Understand the SACCO sector: Research the SACCO movement in Kenya, including regulatory changes and market trends. Be ready to discuss how you would identify growth opportunities for this SACCO.

    4. Show your research skills: Be prepared to talk about how you conduct market research and competitor analysis. Give a concrete example of how you used such research to inform a strategy.

    5. Demonstrate collaboration: This role works closely with the CEO and board committees. Share examples of how you've worked with senior leadership and cross-functional teams to achieve goals.

    6. Highlight your communication skills: You'll be creating content and communicating with members. Bring writing samples or explain how you've tailored messages to different audiences.

    7. Be ready for behavioral questions: Expect questions about working under pressure, managing competing priorities, and solving problems creatively. Use the STAR method to structure your answers.

    8. Show your passion for member education: The role includes designing member education programs. Talk about any experience you have in financial literacy or community education, and share ideas for engaging members.

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    Tags

    business development
    marketing
    SACCO
    financial services
    market research