Digital Marketing & Performance Growth Specialist at Go Truckin in Nairobi, Kenya

    Go Truckin logo

    Digital Marketing & Performance Growth Specialist

    Go TruckinNairobi, Kenya

    Posted

    2 weeks ago

    Apply by

    7 Sept

    Full Time
    On Site
    Mid
    Consulting & Professional Services
    Marketing & Communications

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    Job Description

    We are seeking a data-driven, results-oriented Digital Marketing & Performance Specialist based in Nairobi. In this role, you will be responsible for planning, executing, and optimizing multi-channel growth campaigns designed to generate high-intent leads and build brand authority across digital platforms.

    Key Responsibilities

    • Paid Advertising (PPC): Design, launch, and manage paid search and social campaigns across Google Ads, Meta Ads, and LinkedIn Ads to drive qualified inbound leads.
    • Conversion Optimization: Build and test landing page workflows, ad copy, and lead forms to continuously lower Customer Acquisition Costs (CAC) and increase conversion rates.
    • SEO & Content Growth: Optimize web properties for search engine visibility, research high-intent keywords, and coordinate content assets to increase organic traffic.
    • Lead Automation & Tracking: Configure GA4, Meta Pixel, and UTM tracking. Integrate ad campaign lead feeds directly with CRM workflows to ensure seamless hand-off to sales.
    • Performance Reporting: Track weekly campaign metrics (CPL, ROAS, conversion rate, click-through rates) and present clear data-driven recommendations to leadership.

    Required Qualifications

    • 2–4 years of experience in digital marketing, performance advertising, or growth marketing.
    • Demonstrated hands-on mastery of Google Ads (Search/Display) and Meta Ads Manager.
    • Proficiency with GA4, Google Tag Manager, and CRM automation tools (HubSpot, GoHighLevel, or similar).
    • Strong copywriting skills capable of drafting compelling ad angles, headline variants, and email drip sequences.
    • Analytical mindset with a strong focus on ROI and lead quality over vanity metrics.
    • Bachelor's degree

    Job Details

    Job Function

    Marketing & Communications

    Minimum Experience

    2 years

    Education Level

    Bachelor’s Degree

    Languages

    English

    Additional Information

    How to Apply: Send your application to the company via the application link provided on this page.

    Show ROI-Focused Campaign Wins in Your Application

    This role lives and dies by measurable outcomes. Hiring managers want to see that you can not only run ads but also prove their impact on lead quality and cost.

    1. Quantify your past results: On your CV, include specific numbers like reduced CAC by X% or increased ROAS to Y. Use concrete examples from previous campaigns to show you understand performance metrics.

    2. Prepare a campaign teardown: Be ready to walk through a past campaign's structure, targeting, and optimization steps. Explain why you made certain decisions and how you measured success.

    3. Show technical setup skills: Highlight your experience with GA4, Tag Manager, and CRM integrations. Mention specific tools you've used and how you configured tracking to attribute leads correctly.

    4. Demonstrate copywriting versatility: Bring samples of ad copy, landing page headlines, or email sequences you've written. Show how you test different angles to improve conversion rates.

    5. Understand the B2B lead journey: This role focuses on high-intent leads, so discuss how you nurture prospects through the funnel. Mention how you align marketing with sales for seamless hand-off.

    6. Stay current with platform updates: Mention recent changes in Google Ads or Meta Ads that you've adapted to. Show that you proactively learn and apply new features.

    7. Emphasize analytical thinking: Expect questions on how you interpret data to make decisions. Practice explaining your reasoning behind budget allocation, bid adjustments, or audience segmentation.

    8. Align with company goals: Research Go Truckin's industry and tailor your answers to show how your skills can generate leads and build brand authority for their specific market.

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    Tags

    Google Ads
    Meta Ads
    SEO
    GA4
    CRM automation