Digital Marketing Specialist at StainlessPRO Industries Ltd in Machakos, Kenya

    StainlessPRO Industries Ltd logo

    Digital Marketing Specialist

    Posted

    1 week ago

    Apply by

    26 Aug

    Full Time
    On Site
    Senior
    Manufacturing & Warehousing
    Marketing & Communications

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    Job Description

    Stainless Steel Pro Kenya is looking for an experienced and results-driven Digital Marketing Specialist to join our team on a full-time basis. The successful candidate will be responsible for developing and executing digital marketing strategies that generate qualified sales leads, increase online visibility, and support business growth. We are particularly interested in candidates with proven experience marketing stainless steel, metal products, construction materials, manufacturing products, or related technical products.

    Key Responsibilities

    • Develop and execute digital marketing strategies focused on generating qualified sales leads.
    • Manage and optimize social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and other relevant channels.
    • Plan, launch, and optimize paid advertising campaigns, particularly Meta Ads and Google Ads.
    • Conduct keyword research and implement effective SEO strategies to improve search visibility.
    • Create and coordinate high-quality marketing content, including product posts, videos, articles, and promotional campaigns.
    • Manage and optimize the company website and landing pages for lead generation.
    • Track leads, conversions, campaign performance, and return on advertising spend.
    • Use Google Analytics, Google Search Console, Meta Business Suite, Google Ads, and other relevant marketing tools.
    • Work closely with the sales team to improve lead quality and conversion rates.
    • Identify new digital marketing opportunities and emerging trends within the Kenyan market.
    • Prepare regular marketing performance reports with clear recommendations for improvement.

    Required Qualifications

    • Minimum 5 years of proven experience in digital marketing.
    • Demonstrated experience generating qualified leads, preferably for B2B or high-value products.
    • Previous experience in the stainless steel, metal, construction, manufacturing, engineering, or related industry is highly preferred.
    • Strong hands-on experience with Google Ads and Meta Ads.
    • Solid understanding of SEO, content marketing, social media marketing, email marketing, and conversion optimization.
    • Experience managing marketing budgets and optimizing campaigns based on measurable results.
    • Strong analytical and reporting skills.
    • Excellent written and verbal communication skills.
    • Ability to work independently and take ownership of marketing results.
    • Strong understanding of the Kenyan digital market and customer behavior.

    Job Details

    Job Function

    Marketing & Communications

    Minimum Experience

    5 years

    Languages

    English

    Additional Information

    How to Apply: Interested and qualified candidates should apply using the Apply Now button below.

    Show Your Lead-Gen Wins Before the Interview

    This role is about measurable results, not just posting content. The hiring team wants proof you can turn digital campaigns into qualified enquiries for high-value products. Bring numbers that show you understand the Kenyan B2B market.

    1. Quantify your past wins: On your CV and in the interview, lead with concrete numbers: leads generated, conversion rates, ROAS, or cost per lead. For example, 'Increased qualified leads by 40% in 6 months via Google Ads.' Avoid vague claims like 'improved engagement'.

    2. Show your B2B or technical product experience: If you've marketed stainless steel, construction materials, or similar, highlight it. If not, draw parallels from other high-value or technical products. Explain how you adapted your approach for a longer sales cycle and educated buyers.

    3. Prepare a campaign teardown: Pick one past campaign and walk through your strategy: audience targeting, budget allocation, ad creatives, and optimization steps. Show how you used data to make decisions and what you'd do differently.

    4. Know the tools inside out: Be ready to discuss your hands-on experience with Google Ads, Meta Ads, Google Analytics, and Search Console. Mention specific features you've used, like conversion tracking, remarketing, or A/B testing.

    5. Understand the Kenyan digital landscape: Talk about local platforms, mobile usage, and payment behaviors. Show you know how to reach Kenyan B2B buyers and what content resonates with them.

    6. Bring a portfolio or case studies: Have a document or slide deck with screenshots of campaign performance, ad examples, and landing pages. This makes your results tangible and credible.

    7. Align with the sales team: This role works closely with sales. Show you understand lead quality and how to hand off leads effectively. Mention any experience with CRM tools or lead scoring.

    8. Ask smart questions: In the interview, ask about their current marketing channels, sales cycle, and what a successful first 90 days looks like. This shows you're strategic and invested in their business.

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    Tags

    digital marketing
    SEO
    Google Ads
    Meta Ads
    lead generation