How to Apply: Interested and qualified candidates should apply using the Apply Now button below.
Show Your Lead-Gen Wins Before the Interview
This role is about measurable results, not just posting content. The hiring team wants proof you can turn digital campaigns into qualified enquiries for high-value products. Bring numbers that show you understand the Kenyan B2B market.
1. Quantify your past wins: On your CV and in the interview, lead with concrete numbers: leads generated, conversion rates, ROAS, or cost per lead. For example, 'Increased qualified leads by 40% in 6 months via Google Ads.' Avoid vague claims like 'improved engagement'.
2. Show your B2B or technical product experience: If you've marketed stainless steel, construction materials, or similar, highlight it. If not, draw parallels from other high-value or technical products. Explain how you adapted your approach for a longer sales cycle and educated buyers.
3. Prepare a campaign teardown: Pick one past campaign and walk through your strategy: audience targeting, budget allocation, ad creatives, and optimization steps. Show how you used data to make decisions and what you'd do differently.
4. Know the tools inside out: Be ready to discuss your hands-on experience with Google Ads, Meta Ads, Google Analytics, and Search Console. Mention specific features you've used, like conversion tracking, remarketing, or A/B testing.
5. Understand the Kenyan digital landscape: Talk about local platforms, mobile usage, and payment behaviors. Show you know how to reach Kenyan B2B buyers and what content resonates with them.
6. Bring a portfolio or case studies: Have a document or slide deck with screenshots of campaign performance, ad examples, and landing pages. This makes your results tangible and credible.
7. Align with the sales team: This role works closely with sales. Show you understand lead quality and how to hand off leads effectively. Mention any experience with CRM tools or lead scoring.
8. Ask smart questions: In the interview, ask about their current marketing channels, sales cycle, and what a successful first 90 days looks like. This shows you're strategic and invested in their business.