Group Corporate Communications & Marketing Officer

How to Apply: Send your CV and Cover Letter to jobs@saferpowerltd.co.ke, clearly stating "GROUP CORPORATE COMMUNICATIONS & MARKETING OFFICER" in the subject line, by 30th September 2026.

Show How Your Campaigns Moved Revenue, Not Just Awareness

This role sits at the intersection of brand, digital, and commercial growth. The hiring team will want proof that your marketing didn't just look good—it generated qualified leads and measurable ROI. Come with numbers that show you understand the 3:1 ROI target and the 20% brand-awareness growth they're chasing.

1. Quantify your B2B marketing wins: Before the interview, pull together specific examples where your marketing directly contributed to revenue. For instance, if you ran a campaign that generated 200 qualified leads and closed deals worth KES 50M, have those figures ready. The panel will be looking for evidence you can hit their 3:1 ROI benchmark, so frame every achievement in terms of commercial impact.

2. Prepare a portfolio of brand-building work: Bring case studies that show how you strengthened brand consistency across multiple markets or business units. If you've managed brand guidelines, share examples of how you ensured at least 90% compliance. They'll want to see tangible assets—campaign decks, website redesigns, social media calendars—that prove you can protect and elevate a corporate brand.

3. Demonstrate digital lead-generation expertise: This role demands more than posting on social media. Be ready to discuss specific digital strategies you've used to generate qualified leads, such as SEO, paid search, or content marketing. For example, if you improved organic search traffic by 40% and converted that into demo requests, walk them through the funnel. They need someone who can turn online visibility into sales conversations.

4. Show you understand the energy sector's nuances: Even if you haven't worked in renewable energy, research Safer Power's EPC, electrical engineering, and manufacturing services. Understand the regulatory environment in Kenya, Tanzania, and Burundi. In the interview, speak to how you'd position the company as a thought leader in sustainable solutions—this shows you've done your homework and can hit the ground running.

5. Prepare for stakeholder management questions: This role involves working with the CEO, government bodies, regulators, and partners. Have examples of how you've managed executive communications or built relationships with external stakeholders. For instance, if you've prepared a CEO for a major industry conference, describe how you aligned messaging and handled media follow-ups. They need someone who can represent the Group at the highest levels.

6. Be ready to discuss crisis communication: The job description mentions crisis and reputation management. Think of a time you navigated a tricky public issue or internal communications challenge. Outline the steps you took to protect the brand and maintain trust. Even if you haven't faced a full-blown crisis, show you have a framework for handling negative press or stakeholder concerns.

7. Talk about team leadership and agency management: You'll be building and leading a team, so be prepared to discuss your leadership style. Share examples of how you've developed junior marketers or held agencies accountable. For instance, if you've implemented performance dashboards or regular agency reviews, mention those. They want a leader who can set clear standards and drive results through others.

8. Align your CV with the specific KPIs: Tailor your CV to highlight achievements that mirror the role's targets: revenue growth, brand awareness improvement, digital lead generation, and market expansion. Use numbers and percentages wherever possible. For example, "Increased qualified leads by 60% through targeted LinkedIn campaigns" is stronger than "Managed social media." This will help the hiring manager see you as the solution to their growth challenges.