Marketing & Communications Lead

Our client is seeking a Marketing & Communications Lead to own and elevate the brand voice and communications strategy across the group and its portfolio of companies. This role will lead marketing efforts across the organization's regional footprint, helping shape how its various brands are positioned individually and as part of the wider business ecosystem across Kenya and other countries of operation. Events are a core part of how our client engages clients and the market, and this role will own event management end-to-end—from initial concept and planning through speaker sourcing, vendor coordination, and on-the-day execution. Dedicated teams already handle functions such as SEO and social media, and this role is responsible for coordinating these functions into one cohesive communications strategy. This is a hands-on leadership role that requires both strategic direction and a willingness to execute wherever needed.

• Develop and execute the group's marketing and communications strategy across Kenya and other countries of operation.
• Own end-to-end event management, from planning and speaker sourcing to vendor coordination, execution, and post-event follow-up.
• Lead, mentor, and manage the marketing team, setting priorities and ensuring consistent delivery.
• Coordinate and align the work of the SEO and social media teams into a unified communications strategy while stepping in to execute directly when required.
• Oversee brand positioning and messaging across the group's portfolio, ensuring consistency while respecting each brand's unique identity.
• Manage content development across digital channels, marketing collateral, and client-facing materials.
• Collaborate with sales and business unit leaders to align marketing initiatives with commercial objectives.
• Track and report on marketing performance and event outcomes across channels and regions.
• Manage relationships with external vendors, agencies, speakers, and media partners.
• Own the marketing budget and report on campaign and event ROI.

• Minimum 3–4 years of experience leading a marketing team.
• Strong written and verbal communication skills.
• Demonstrated ability to manage multiple projects, teams, and stakeholders simultaneously.
• Experience developing marketing strategies and translating them into measurable execution.
• A hands-on, roll-up-your-sleeves approach, comfortable both leading a team and executing independently when needed.
• Experience working across multiple markets or regions.
• Experience managing marketing across multiple brands or business units under a single parent company.
• Familiarity with the technology, security, customer experience, or B2B solutions sectors.
• Experience marketing to clients in healthcare, finance, education, hospitality, or real estate.
• Budget management experience.