Sales And Marketing Manager at Atarah Solutions in Thika, Kiambu, Kenya

    Atarah Solutions logo

    Sales And Marketing Manager

    Atarah SolutionsThika, Kiambu, Kenya

    Posted

    6 days ago

    Apply by

    31 Aug

    Full Time
    On Site
    Senior
    Consulting & Professional Services
    Marketing & Communications

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    Job Description

    Atarah Solutions is seeking a Sales and Marketing Manager to develop and implement sales, marketing, branding, and business strategies to enhance brand visibility, increase student enrollment, and achieve organizational growth. The role involves planning and executing advertising, promotional, and digital marketing campaigns, as well as leading and managing the sales and marketing team.

    Key Responsibilities

    • Develop and implement sales, marketing, branding and business strategies to enhance brand visibility, increase student enrollment, and achieve organizational growth.
    • Plan and execute advertising, promotional and digital market campaigns.
    • Lead, coach, and manage the sales and marketing team, including performance management, training and achievement of departmental targets.
    • Build and maintain strong relationship with students, parents, clients, and strategic partners to drive customer satisfaction and business growth.
    • Manage departmental budgets, monitor performance, prepare reports, and collaborate with management on strategic planning and continuous improvement strategies.

    Required Qualifications

    • Bachelor's degree in Sales, Marketing, Business Administration, or a related field, with at least five 5 years of relevant professional experience; a master's degree is an added advantage.
    • Proven expertise in developing and executing sales and marketing strategies that drive revenue growth and market expansion.
    • Strong experience in customer relationship management, sales pipeline management, market research, and sales reporting.
    • Excellent communication, negotiation, presentation, and stakeholder engagement skills with the ability to build strong professional relationships.

    Job Details

    Job Function

    Marketing & Communications

    Minimum Experience

    5 years

    Education Level

    Bachelor’s Degree

    Area of Study

    Business

    Field of Study

    Sales, Marketing, Business Administration

    Languages

    English

    Additional Information

    How to Apply: Interested and qualified candidates are invited to submit their updated CV and Cover Letter to this email: info@atarahsolutions.co.ke.

    Show Revenue Impact, Not Just Activity

    Hiring managers for this role will look for proof that your strategies moved numbers, not just that you ran campaigns. They want a marketer who thinks like a business owner and can tie every activity to enrollment and growth.

    1. Quantify your wins: On your CV, use numbers to show the impact of your sales and marketing efforts. For example, 'Increased student enrollment by 20% in one year' or 'Grew revenue by 15% through targeted campaigns.'

    2. Prepare a strategy pitch: Be ready to outline a 90-day plan for this role. Focus on quick wins in digital marketing and team motivation, then longer-term brand building.

    3. Show team leadership examples: Expect questions on how you've coached and managed a team. Have a specific example of turning around an underperforming team or hitting targets through training.

    4. Know your metrics: Be fluent in KPIs like customer acquisition cost, conversion rates, and sales pipeline health. Be ready to explain how you track and report these.

    5. Demonstrate stakeholder savvy: This role involves students, parents, and partners. Prepare stories that show you can build trust and long-term relationships with diverse groups.

    6. Budget management matters: You'll manage budgets, so be ready to discuss how you allocate resources for maximum ROI. Give an example of a cost-effective campaign you ran.

    7. Digital fluency is non-negotiable: Highlight your experience with digital marketing tools like Google Ads, social media advertising, and email marketing. Show you can adapt to new platforms quickly.

    8. Ask smart questions: In the interview, ask about the current enrollment numbers, marketing channels, and team structure. This shows you're already thinking about how to contribute.

    CareerSasa Safety Alert: Never pay employers or agencies for interviews, training, or job placement. Does a job request payment? Report it immediately using the "Flag" button. While CareerSasa vets job postings thoroughly, always verify opportunities independently.
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    Tags

    sales strategy
    marketing campaigns
    team leadership
    customer relationship management
    digital marketing