Head Of Sales - FMCG, Sales at Accurex Leadership and Management Consultants Ltd in Nairobi, Kenya

    Accurex Leadership and Management Consultants Ltd logo

    Head Of Sales - FMCG, Sales

    Accurex Leadership and Management Consultants LtdNairobi, Kenya

    Posted

    1 week ago

    Apply by

    22 Oct

    Full Time
    On Site
    Senior
    Consulting & Professional Services
    Sales

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    Job Description

    The Head of Sales – FMCG is responsible for driving sales growth, market expansion, and revenue generation across fast-moving consumer goods. This role oversees the sales strategy, manages key accounts, and leads the sales team to achieve business objectives. The ideal candidate has 10 years of experience in FMCG sales, strong leadership skills, and a proven track record of delivering results in highly competitive markets.

    Key Responsibilities

    • Develop and implement sales plans to achieve company objectives.
    • Identify new market opportunities and expand distribution channels.
    • Monitor competitor activities and adjust strategies accordingly.
    • Drive revenue growth through effective sales campaigns and promotions.
    • Manage key accounts and negotiate contracts with major clients.
    • Ensure consistent market penetration and brand visibility.
    • Lead, train, and motivate the sales team to achieve targets.
    • Set performance goals and conduct regular evaluations.
    • Foster a culture of accountability, innovation, and customer focus.
    • Collaborate with marketing, finance, and operations to align sales with business goals.
    • Provide regular sales reports and insights to senior management.
    • Represent the company at industry events and trade shows.

    Required Qualifications

    • Bachelor's Degree in Business, Marketing, or related field.
    • Master's Degree in Business Administration or related discipline is an added advantage.
    • At least 10 years' experience in FMCG sales, with 5+ years in a leadership role.
    • Proven track record of achieving and exceeding sales targets.
    • Strong negotiation and relationship management skills.
    • Excellent communication and presentation abilities.
    • Proficiency in sales analytics tools and CRM systems.

    Job Details

    Job Function

    Sales

    Minimum Experience

    10 years

    Education Level

    Bachelor’s Degree

    Area of Study

    Business

    Field of Study

    Business Administration

    Additional Information

    How to Apply: Interested and qualified candidates should apply through the Accurex Leadership and Management Consultants Ltd application portal at accurex.pipohris.io.

    Prove You Can Own the P&L and the Team

    This role is a senior leadership seat in FMCG sales. The hiring panel will be looking for evidence that you have not only hit numbers but also built and driven teams in competitive markets. Your application must show that you think like a business owner, not just a sales manager.

    1. Quantify your wins: Use numbers to show your impact. Instead of saying 'grew sales', say 'grew sales by 25% in 2 years across 3 regions'. FMCG leaders love concrete metrics.

    2. Show your leadership style: Describe how you have mentored and motivated sales teams. Give an example of a time you turned around an underperforming team.

    3. Demonstrate strategic thinking: Talk about a time you identified a new market opportunity and how you executed the plan. Show that you can see the big picture.

    4. Highlight your CRM and analytics skills: Mention specific tools you have used (e.g., Salesforce, Power BI) and how you used data to drive decisions.

    5. Prepare for negotiation scenarios: Be ready to discuss how you have negotiated contracts with major retailers or distributors. Have a specific example with details.

    6. Show you understand the Kenyan FMCG landscape: Mention any experience with local distribution networks, trade marketing, or key accounts in Kenya. This shows you can hit the ground running.

    7. Align your CV with the job description: Use the same keywords like 'revenue growth', 'market expansion', 'key accounts', and 'sales strategy'. This helps you pass the initial screening.

    8. Be ready to talk about your 90-day plan: Think about what you would do in your first three months. This shows you are action-oriented and have a plan.

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    Tags

    FMCG
    sales strategy
    leadership
    CRM
    negotiation