Sales Team Leader

The job holder will be responsible for managing and motivating the Direct Sales team to achieve the Bank's sales and revenue targets through effective acquisition of new customers, growth of existing customer relationships, cross-selling of banking products and deliver excellent customer service. He/she will also drive sales performance, manage sales pipelines, coach sales staff and monitor field activities by ensuring that all sales are conducted in accordance with the Bank's policies, procedures and applicable regulatory requirements.

• Lead a team of Direct Sales in all branches to execute new to bank customer marketing campaigns to promote the company products and increase brand awareness.
• Manage, organize, implement and coordinate sales activations and promotions effectively in liaison with all stakeholders.
• Work closely with Branches, Relationship Managers and other business units to maximize customer acquisition and revenue opportunities.
• Participating in sales calls with the branch and sales representatives to observe their techniques provides real time feedback and help them close deals.
• Identifying skills gaps by assessing the strengths and weaknesses of each team member and recommend training and development opportunities on the identified gaps and improve overall performance.
• Conduct regular trainings sessions to enhance team skills and product knowledge, ensuring compliance with industry regulations.
• Develop partnerships and referral channels that support customer acquisition.
• Develop and execute strategies to achieve personal and Direct Sales assigned sales targets.
• Set individual goals by working with each team member to set achievable goals and KPI's that align with bank's objectives.
• Achieve the set sales targets: meet or exceed the monthly, quarterly, and annual sales targets and report on sales performance within the scheduled timelines.
• Translate departmental sales objectives into individual targets for sales team members.
• Motivating the sales team to meet their targets, celebrating their successes and help them bounce back from setbacks.
• Monitor daily, weekly and monthly sales performance against targets and identify performance gaps and implement corrective actions.
• Drive acquisition of new customers through Direct Sales and field-based activities.
• Promote the Bank's products and services to targeted customer segments.
• Lead, supervise and motivate the Direct Sales team.
• Allocate sales territories, leads and portfolios to team members.
• Set clear performance expectations and monitor individual performance.
• Conduct regular team meetings and performance reviews.
• Coach and mentor sales staff to improve their sales capabilities.
• Identify training and development needs within the team.
• Recognise high performers and address underperformance promptly.
• Support recruitment and onboarding of sales staff where required.
• Through the Direct Sales ensure that customers receive professional and consistent service during the sales process.
• Resolve escalated customer complaints and sales-related issues.
• Monitor customer feedback and identify opportunities for improvement.
• Promote customer retention and long-term relationships rather than one-off sales.
• Ensure sales practices support the Bank's customer experience standards.
• Manage self: Show drive and motivation, an ability to self-reflect and a commitment to continuous improvement.

• Excellent communication and interpersonal skills.
• Excellent Business Presentation skills.
• Good financial analysis skills.
• Excellent problem solving and decision-making skills.
• Knowledgeable in credit, legal conveyancing and lending knowledge.
• Knowledge of banking processes and Banking Law.
• Demonstrate an understanding of the Banking Act, CBK prudential guidelines and credit policies.
• Strong negotiation and networking skills.
• Good performance track record in business development.
• Strong innovative and creative thinking skills.
• Diploma in Banking – AKIB added advantage.