Commercial Manager - Bakery & Delicatessen at Majid Al Futtaim in Nairobi, Kenya

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    Commercial Manager - Bakery & Delicatessen

    Majid Al FuttaimNairobi, Kenya

    Posted

    5 days ago

    Apply by

    1 Sept

    Full Time
    On Site
    Senior
    Retail, Wholesale, E-commerce & FMCG
    Sales

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    Job Description

    The Commercial Manager is responsible for managing the commercial performance of the bakery, pastry, deli, and dairy departments. The role focuses on driving sales, improving profitability, and ensuring strong product availability while maintaining high standards of freshness, quality, and food safety. It includes planning promotions, managing stock and suppliers, controlling waste, and analyzing sales performance.

    Key Responsibilities

    • Develop and execute category strategies to grow sales, market share, and customer loyalty across fresh food departments.
    • Define pricing, promotion, and assortment strategies based on customer insights, seasonality, and market trends.
    • Optimize category profitability through margin management, waste reduction, and cost control initiatives.
    • Lead demand forecasting and inventory strategy to balance availability, freshness, and stock efficiency.
    • Build and manage supplier partnerships to secure quality products, competitive pricing, and innovation pipelines.
    • Analyze market performance and KPIs to identify growth opportunities and drive data-led decisions.
    • Drive customer experience strategy through product presentation, freshness standards, and in-store execution.
    • Align cross-functional teams operations, supply chain, marketing to deliver consistent commercial execution and business targets.

    Required Qualifications

    • Bachelor's Degree in Business or relevant
    • 5 – 10 years in commercial field
    • Experience in sourcing for bakery and delicatessen is a MUST
    • Strong business communication and presentation skills

    Job Details

    Job Function

    Sales

    Minimum Experience

    5 years

    Education Level

    Bachelor’s Degree

    Area of Study

    Business

    Languages

    English

    Additional Information

    How to Apply: Interested and qualified candidates should apply via the Majid Al Futtaim careers portal at careers.majidalfuttaim.com.

    Show Commercial Acumen for Fresh Food

    Fresh food commercial roles demand a sharp blend of numbers, supplier relationships, and an eye for what sells. Hiring managers will probe how you've grown margins while keeping shelves full and waste low.

    1. Quantify your wins: On your CV, show specific numbers: sales growth percentages, margin improvements, waste reduction figures. For example, "grew bakery sales 15% year-on-year while cutting waste by 20%."

    2. Know your supplier playbook: Be ready to talk about how you've negotiated with suppliers, secured better terms, and launched new products. Mention any experience with local or international suppliers in fresh food.

    3. Prepare a category review: Walk them through a category you managed: assortment, pricing, promotions, and how you used data to decide. Show you think beyond the basics.

    4. Show food safety awareness: Fresh food means strict standards. Mention any HACCP or food safety training, and how you've ensured compliance in past roles.

    5. Talk cross-functional leadership: This role works with operations, supply chain, and marketing. Give examples of how you've aligned these teams to hit targets.

    6. Be ready for case studies: They might ask how you'd turn around a struggling deli counter. Think about pricing, promotions, supplier changes, and waste control.

    7. Highlight your communication: Strong presentation skills are a must. Prepare a short pitch on a commercial idea you've executed, and deliver it crisply.

    8. Ask smart questions: Ask about the company's fresh food strategy, supplier landscape, and how they measure commercial success. It shows you're thinking long-term.

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    Tags

    commercial management
    bakery
    delicatessen
    category strategy
    supplier management