Digital Marketing Executive

How to Apply: Send your CV and cover letter to hr@nyotanjema.co.ke with the subject line "Digital Marketing Executive - [Your Salary Expectation]".

Show Content That Converts, Not Just Content That Looks Good

Real estate marketing is about generating leads and closing sales, not just getting likes. The hiring team at Nyota Njema will be looking for proof that you can turn social media engagement into actual inquiries and sales opportunities.

1. Build a portfolio around lead generation: Don't just show pretty posts. For each campaign in your portfolio, state the goal (e.g., increase inquiries), the actions you took, and the measurable results (e.g., cost per lead, conversion rate). If you have examples from real estate or similar high-ticket industries, highlight them.

2. Prove you can handle the full funnel: This role spans content creation, ads management, and sales support. Show that you understand how a social media post becomes a qualified lead and eventually a sale. Be ready to explain how you would track a lead from an ad click to a property viewing.

3. Get specific about your analytics skills: The job requires daily reporting using Meta and Google analytics. Be prepared to discuss metrics like reach, engagement, click-through rate, and cost per lead. Bring examples of reports you've created and how you used the data to adjust your strategy.

4. Show your content creation range: You'll be doing photography, videography, and graphics. If you have a portfolio of visual content, bring it. Even if you're not a professional designer, show that you can create clean, on-brand visuals using tools like Canva or Adobe Spark.

5. Understand the real estate audience: Real estate buyers are often making a big financial decision. Your content should build trust and showcase properties effectively. Think about how you would highlight the unique selling points of a property and address common buyer concerns.

6. Prepare for a multi-brand role: You'll oversee branding for both NNRE Ltd and Kikwetu Sacco. Show that you can maintain consistent brand messaging across different entities. Be ready to discuss how you would adapt your content strategy for each brand's target audience.

7. Be ready to talk about ad budgets: Meta ads management is a key part of the job. Be prepared to discuss how you would allocate a budget across different campaigns, how you would test ad creatives, and how you would optimize for the best return on ad spend.

8. Show you're a fast learner: The real estate market and social media trends are always changing. Demonstrate your willingness to learn new tools and strategies. Mention any courses, certifications, or self-learning you've done to stay current.